PASSION IS OUR BUSINESS. Yello is an integrated marketing agency specialising in the sports market, offering a complete range of marketing solutions.  We specialise in sports event management and conference in Hong Kong and Singapore.

The Hong Kong Masters 2022 was the first international sporting event held in Hong Kong after the pandemic subsided, and the first snooker tournament held in the Hong Kong Coliseum. After the success of the 2017 edition, the WST-sanctioned 25A event successfully broke the world record of largest audience in snooker history.

FIVB Volleyball Nations League - HK presented by China Life (Overseas) was held at the Hong Kong Coliseum. With the participation of the Chinese national team, which is popular in Hong Kong, as well as other world-class national teams, the event draws much attention from local and international press. This event is also awarded the "M" Mark event status.

Yello supported the Prudential Hong Kong Tennis Open, which is a WTA sanctioned International Series Event returning for its fourth year in 2017.

Decathlon is a French sporting goods retailer with over a thousand stores in 60 countries, with a mission to make sports accessible for the many.

In Hong Kong, renowned Japanese sports brand ASICS aims to establish a localised brand voice for communications while staying in line with the founder’s motto “sound mind in a sound body”.

The Welcome Home Reception was held for the triumphant return of Hong Kong athletes from the Games.

The Urban Renewal Authority (URA) and Hong Kong Playground Association (HKPA) held a cheering event to celebrate the remarkable results Hong Kong athletes have achieved in the Tokyo 2020 Olympic Games.

Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.

Developing corporate-friendly sports competition and experiences.

The signature industry-wide event was held online for the first time and adopted with seasonal festive elements.

The GetActive!Singapore objective is to encourage and support the social integration through sports and Game On is playing a part in Singapore’s 52nd National Day celebrations. Yello was the event management for this meaningful event.

The signature orienteering competition was brought online for the first time via a custom-designed mobile application.

Yello helped Garmin, world’s no. 1 GPS gadgets brand, to maximise media exposure through professional PR & communications strategy.

Yello is the event management parnter for Singapore Kindness Run. This event is initited by Runner's Heartreach and Singapore Kindess Movement. The objective is the promote kindess through running. Gracious running is gracious living.

To promote beach volleyball, Yello organised the Hong Kong Beach Volleyball Invitational Tournament at Repulse Bay

Yello supported the Pok Oi Cycle for Millions which is the largest cycling charity event in Hong Kong.

The first ever women's only 10K night run was held for 3000 girls in Kai Tak Cruise Terminal in 2015.

In order to prepare for the Standard Chartered Marathon 2017, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals.

Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.

The GetActive!Singapore objective is to encourage and support the social integration through sports and Game On is playing a part in Singapore’s 52nd National Day celebrations. Yello was the event management for this meaningful event.

Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championship. Yello was the event management and PR agency for the project.

The race is the first of its kind, featuring the local vintage comic book Old Master Q comics, and cherish the diligence efforts of Hong Kong community. The proceeds raised was allocated to the Development of Youth Fund for Pok Oi Hospital.

Yello supported specialised trail-running shoe brand HOKA ONE ONE sponsored the Asian Skyrunning Championship on Lantau Island.

Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.

Hong Kong is the first city in Asia to host the World Rope Skipping Championships in 2014. 1000 athletes from 20 countries around the world competed for title.

The first of its kind in Hong Kong, bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong.

Puma Trainathon was a cross fit endurance programme and let the athletes to complete in 24 hours. Yello was the event management company for the event.

Coca-Cola Hong Kong planned to strengthen the connection of their products to running community. Yello helped to organise different runs for participants.