BACKGROUND
The Prudential Hong Kong Tennis Open is a WTA sanctioned International Series Event returning for its third year in 2016.
SOLUTION
Yello provides marketing, promotion and PR support to maximise the Major Sports Event's engagement among the tennis community, mass public and media in Hong Kong. Yello also helps enhance the brand through different channels including activations and digital platforms.
SCOPE
PR & Communication
Advertising Planning
Digital Marketing Solutions
Branding & Activation
Creative Development
Sponsorship Support
Yello supported the Prudential Hong Kong Tennis Open, which is a WTA sanctioned International Series Event returning for its fourth year in 2017.
Yello supported the Prudential Hong Kong Tennis Open, which is a WTA sanctioned International Series Event returning for its fourth year in 2017.
Yello supported the Prudential Hong Kong Tennis Open, which is a WTA sanctioned International Series Event returning for its fourth year in 2017.
Yello supported the Prudential Hong Kong Tennis Open, which is a WTA sanctioned International Series Event returning for its fourth year in 2017.