BACKGROUND

The Prudential Hong Kong Tennis Open is a WTA sanctioned International Series Event returning for its third year in 2016.

SOLUTION

Yello provides marketing, promotion and PR support to maximise the Major Sports Event's engagement among the tennis community, mass public and media in Hong Kong. Yello also helps enhance the brand through different channels including activations and digital platforms.

SCOPE

PR & Communication

Advertising Planning

Digital Marketing Solutions

Branding & Activation

Creative Development

Sponsorship Support

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PRUDENTIAL

HONG KONG TENNIS OPEN

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