top of page
DISCOVERY EXPEDITION
BRAND ACTIVATION & STORE OPENING
BACKGROUND
Korea's leading technical lifestyle wear brand officially landed in Hong Kong with the opening of K11 MUSEA flagship store and seeked PR and shop launch support from Yello.
SOLUTION
Yello offered PR, social media gimmick and shop opening advices to the top Korean brand. We infused active lifestyle elements and brand message into press releases, media liaison, Instagram game and store installation.
SCOPE
-
Branding
-
PR & Communications
-
Social Media
DISCOVERY EXPEDITION Brand Activation
DISCOVERY EXPEDITION Brand Activation
DISCOVERY EXPEDITION Brand Activation
DISCOVERY EXPEDITION Brand Activation
1/4
bottom of page