BACKGROUND

Decathlon is a French sporting goods retailer with over a thousand stores in 60 countries, with a mission to make sports accessible for the many. Decathlon sets sights on sports-friendly districts in Hong Kong and opened its 8th branch in 2021. 

SOLUTION

Yello supports the brand to promote its brand mission of “making sports accessible for the many” via regular PR services, from daily news monitoring, media relations, store opening activations to the launch and promotion of its first-ever camping festival "Hello Outdoors!"

SCOPE

PR & Communications
PR Interviews & Media Liaison
Crisis Management
Social Media Content Planning
Digital Marketing Solutions
Strategic Advertisement Placement
Event Planning & Management for Store Opening activations

 

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DECATHLON HK
STRATEGY CONSULTANCY &
PR RETAINER SERVICE