BACKGROUND
Decathlon is a French sporting goods retailer with over a thousand stores in 60 countries, with a mission to make sports accessible for the many. Decathlon sets sights on sports-friendly districts in Hong Kong and opened its 8th branch in 2021.
SOLUTION
Yello supports the brand to promote its brand mission of “making sports accessible for the many” via regular PR services, from daily news monitoring, media relations, store opening activations to the launch and promotion of its first-ever camping festival "Hello Outdoors!"
SCOPE
PR & Communications
PR Interviews & Media Liaison
Crisis Management
Social Media Content Planning
Digital Marketing Solutions
Strategic Advertisement Placement
Event Planning & Management for Store Opening activations
For famous French sporting goods retailer Decathlon, Yello custom-designed a series of PR and event campaigns that helped the brand establish a clear brand voice in the Hong Kong market.
For famous French sporting goods retailer Decathlon, Yello custom-designed a series of PR and event campaigns that helped the brand establish a clear brand voice in the Hong Kong market.
For famous French sporting goods retailer Decathlon, Yello custom-designed a series of PR and event campaigns that helped the brand establish a clear brand voice in the Hong Kong market.
For famous French sporting goods retailer Decathlon, Yello custom-designed a series of PR and event campaigns that helped the brand establish a clear brand voice in the Hong Kong market.