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DECATHLON HK
STRATEGY CONSULTANCY & PR RETAINER SERVICE
BACKGROUND
Decathlon is a French sporting goods retailer with over a thousand stores in 60 countries, with a mission to make sports accessible for the many. Decathlon sets sights on sports-friendly districts in Hong Kong and opened its 8th branch in 2021.
SOLUTION
Yello helped Decathlon transform brand image and strengthen brand positioning via regular PR services, daily news monitoring, media relations, and store opening activations. We created its first-ever camping festival / flea market "Hello Outdoors!", which we proposed and liaised all sponsors and partners.
SCOPE
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PR & Communications
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PR Interviews & Media Liaison
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Crisis Management
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Sponsorship
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Strategic Advertisement Placement
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Event Planning & Management for Store Opening Activations
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Design & Production
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Social Media
Decathlon HK Strategy Consultancy & PR Retainer Service
Decathlon HK Strategy Consultancy & PR Retainer Service
Decathlon HK Strategy Consultancy & PR Retainer Service
Decathlon HK Strategy Consultancy & PR Retainer Service
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