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LANGHAM HOSPITALITY GROUP
PINK RUN

BACKGROUND

Marking LHG's 160th anniversary, The Langham brought the inaugural Langham Pink Run, a global series of charity walks and sprints blending wellness, connection and giving, to Hong Kong.

SOLUTION

Yello was appointed to manage the entire event, from route design, permit and licence liaison, rundown, crowd control, crisis management, and charity liaison & donation service.

SCOPE

  • Event Planning & Management

  • Logistics & Operations

  • Digital Marketing Solutions

  • Branding & Activation

  • Sponsorship Support

  • Official Permits Liaison

  • Recruitment

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