CHOW TAI FOOK ENTERPRISES
SOCIAL SOLUTIONS SPORTS DAY
BACKGROUND
The CTFE Social Solutions Sports Day was inspired by the spirit of the Paris Olympics. The event aimed to “Bring Everyone Together” by creating an inclusive platform for young people from different backgrounds to interact through sport. Through fun and participatory activities, the programme encouraged teens to challenge themselves, build confidence, and adopt a positive mindset.
SOLUTION
Yello developed the overall concept for the Sports Day and designed a series of interactive sports games. We managed on-site operations to ensure smooth participant flow and an engaging experience for all attendees. The programme was structured to balance competitiveness, teamwork, and enjoyment, creating meaningful impact beyond the games themselves.
SCOPE
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Event Planning & Management
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Crisis Management
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Design and Production
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Operation & Logistics
