top of page
Hong Kong Federation of Youth Groups
x MIRROR & HK TOP RUNNERS Sports Mileage Video Production
BACKGROUND
HKFYG collaborated with HK music group MIRROR to promote Sports Mileage. The scheme encourages the public to record their exercise hours and every 1,000 miles will sponsor one underprivileged teenager with 5 hours of free sports courses.
SOLUTION
Yello lined up the passionate NGO and celebrities / KOLs in this meaningful project of YouTube & social media microfilms. We helped HKFYG promote the concept of giving to the community via artist liaison, storyboard, rundown, setup, shooting to post-production.
SCOPE
-
Branding
-
Creative Copywriting
-
Video Production
-
KOL Management
Hong Kong Federation of Youth Groups x MIRROR & HK TOP RUNNERS Sports Mileage Video Production
Hong Kong Federation of Youth Groups x MIRROR & HK TOP RUNNERS Sports Mileage Video Production
Hong Kong Federation of Youth Groups x MIRROR & HK TOP RUNNERS Sports Mileage Video Production
Hong Kong Federation of Youth Groups x MIRROR & HK TOP RUNNERS Sports Mileage Video Production
1/4
bottom of page