EURO 2020 - A worldwide sports event during pandemic
I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
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The Art of Creating... Nothing?
They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
What’s the Story, People from Agency?
Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign...
1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
Finding a balance between being an athlete and working a full time job
My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
5 Myths about Creativity, Busted
What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
3min read - Can Marketing People Do Sports Marketing?
What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?