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    The Comeback of Sports Day
    Franky Wong
    • May 5
    • 3 min

    The Comeback of Sports Day

    Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
    38 views0 comments
    Athlete Collaboration, a Trend that You Should Know
    Franky Wong
    • Apr 1
    • 3 min

    Athlete Collaboration, a Trend that You Should Know

    Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
    141 views0 comments
    EURO 2020 - A worldwide sports event during pandemic
    Franky Wong
    • Jul 5, 2021
    • 2 min

    EURO 2020 - A worldwide sports event during pandemic

    I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
    53 views0 comments
    The Art of Creating... Nothing?
    Ale Tang
    • Jun 7, 2021
    • 2 min

    The Art of Creating... Nothing?

    They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
    38 views0 comments
    What’s the Story, People from Agency?
    Ale Tang
    • Oct 8, 2020
    • 2 min

    What’s the Story, People from Agency?

    Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign...
    75 views0 comments
    1-min read: Can You Learn a Sport via Zoom?
    Franky Wong
    • Aug 11, 2020
    • 1 min

    1-min read: Can You Learn a Sport via Zoom?

    The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
    51 views0 comments
    Finding a balance between being an athlete and working a full time job
    Daphne Li
    • Aug 5, 2020
    • 3 min

    Finding a balance between being an athlete and working a full time job

    My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
    135 views0 comments
    5 Myths about Creativity, Busted
    Ale Tang
    • Jul 31, 2020
    • 2 min

    5 Myths about Creativity, Busted

    What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
    40 views0 comments
    10 Post-Coronavirus Era Predictions in Sports Marketing
    Franky Wong
    • Apr 29, 2020
    • 1 min

    10 Post-Coronavirus Era Predictions in Sports Marketing

    While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
    73 views0 comments
    3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
    Franky Wong
    • Mar 24, 2020
    • 2 min

    3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?

    What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
    67 views0 comments
    3-min read: Crisis Management on Social Media
    Franky Wong
    • Feb 17, 2020
    • 2 min

    3-min read: Crisis Management on Social Media

    A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
    52 views0 comments
    3min read - Can Marketing People Do Sports Marketing?
    Franky Wong
    • Jan 25, 2020
    • 2 min

    3min read - Can Marketing People Do Sports Marketing?

    What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?
    109 views0 comments

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