Franky Wong
Why Flexible COVID Arrangements are Needed for Sports Events
With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...
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Franky Wong
- Aug 5
- 3 min
You Better Watch Out - Football Fever is Coming to Town
This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...
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Abby Crescent
- Aug 1
- 3 min
How Professional Teams Can Market Themselves in 2022
Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....
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Franky Wong
- Jul 5
- 2 min
More than Money: Sponsoring a Sport Event
Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...
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Ale Tang
- Jun 2
- 2 min
What BTS Tells You About Gen-Z Marketing
It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...
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Franky Wong
- May 5
- 3 min
The Comeback of Sports Day
Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
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Franky Wong
- Apr 1
- 3 min
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
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Franky Wong
- Jul 5, 2021
- 2 min
EURO 2020 - A worldwide sports event during pandemic
I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
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Ale Tang
- Jun 7, 2021
- 2 min
The Art of Creating... Nothing?
They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
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Ale Tang
- Oct 8, 2020
- 2 min
What’s the Story, People from Agency?
Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign...
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Franky Wong
- Aug 11, 2020
- 1 min
1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
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Daphne Li
- Aug 5, 2020
- 3 min
Finding a balance between being an athlete and working a full time job
My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
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Ale Tang
- Jul 31, 2020
- 2 min
5 Myths about Creativity, Busted
What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
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Franky Wong
- Apr 29, 2020
- 1 min
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
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Franky Wong
- Mar 24, 2020
- 2 min
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
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Franky Wong
- Feb 17, 2020
- 2 min
3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
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Franky Wong
- Jan 25, 2020
- 2 min
3min read - Can Marketing People Do Sports Marketing?
What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?
116 views0 comments