Franky WongMay 53 minThe Comeback of Sports DaySports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
Franky WongApr 13 minAthlete Collaboration, a Trend that You Should KnowSports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
Franky WongJul 5, 20212 minEURO 2020 - A worldwide sports event during pandemicI have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
Ale TangJun 7, 20212 minThe Art of Creating... Nothing?They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
Ale TangOct 8, 20202 minWhat’s the Story, People from Agency?Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign...
Franky WongAug 11, 20201 min1-min read: Can You Learn a Sport via Zoom?The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
Daphne LiAug 5, 20203 minFinding a balance between being an athlete and working a full time jobMy name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
Ale TangJul 31, 20202 min5 Myths about Creativity, BustedWhat is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
Franky WongApr 29, 20201 min10 Post-Coronavirus Era Predictions in Sports MarketingWhile the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
Franky WongMar 24, 20202 min3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
Franky WongFeb 17, 20202 min3-min read: Crisis Management on Social Media A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
Franky WongJan 25, 20202 min3min read - Can Marketing People Do Sports Marketing?What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?