All the updates you need for Nagoya 2026! Aichi-Nagoya 2026 Asian Games Date: 19 Sep (SAT) - 4 Oct (SUN), 16 days Motto: Imagine One Asia Mascot: HoNoHon Participating Nations: 45 Sports: 53 Team HK👀: Athletics, Badminton, men's Basketball, men's Cricket, Cycling, Fencing, men's Football, Golf, men's Handball, Karate, Rugby 7s, Sailing, women's Softball, Swimming, Shooting, Table Tennis, Triathlon, Volleyball, Water Polo aichi-nagoya2026.org Aichi-Nagoya 2026 Asian Para Game

Allied Analytics LLP released a study on global sports sponsorship market, revealing the significant growth driven by technological integration, professionalisation of women's sport, and increased data-driven fan engagement. The multi-billion-dollar marketing ecosystem remains a primary vehicle for brands to achieve global visibility and audience alignment. Stadium signage, team uniform, title sponsorship of race/tournament, and many other tactics of fan activations, are comm

You know the athleisure trend, maybe through LVMH golfcore or lululemon's global success, but you may not know it reveals modern lifestyle and mindset, as well as secrets of success that brands, marketers and entrepreneurs could refer to. What and how, keep reading! Something Hard: Market Analysis Data Size does matter: the global athleisure market size hit $402.74 billion in 2026, and is expected to head towards $844.77 billion by 2034. The North America captures 37.04% of m

Hey it's Monday, a new start of your life! Sure, we understand the work day blue, so we've prepared some inspirational quotes from Paralympians and Olympians to cheer you up. 🗻⛷️⚡ Lucas Pinheiro Braathen (Brazil) rewrote history by winning the first-ever Winter Olympic medal for the entire continent of South American, a shiny gold in men's giant slalom, Milano Cortina 2026: I hope I can inspire some kids out there that, despite what they wear, despite how they look, despite

More sports, more travelling? Sure, since 2026 is THE year for sports, starting from Milan 2026, NFL, NBA, to the just-finished World Cup. We have some dates marked, but there's no lack of choices in the second half of year! Long Haul Marvels ✈️ 🎾 US Open, New York 24 Aug-13 Sep The 1975-invented Grand Slam tournament night session is a has-it-all—electric crowd energy, prime-time star power, and vibrant New York spectacle. You are there for the sport, vibe, world No. 1s Ary

So many platforms and channels, so little hints for trends. Fret not, we analyse recent reports from Nielsen and WGSN for your proactive branding and marketing planning 2028, in sports and lifestyle industries. Trend 1: 🎧 Listen to Podcast Podcast consumption in the US is hitting historic highs, but listen, 90% of all monthly subscribers choose to listen instead of watching, meaning video is not as important as most KOLs, creators or brands imagined. Branders should focus on

Yup, you've seen this 🥤⚽ ad already. World's most handsome man and whatever? Yes please. The ambassador campaign started in March, then now tagging into the FIFA World Cup 2026 craze in June. First, three cheers for V (Kim Tae-hyung), a rare REAL idol featured in an ad—when was the last time you saw a real celebrity in Hong Kong? Mine was 野生捕獲 Chow Yun-fat 2012 near The Center, Central, then the tunnel domination of V's Samsung ad back in 2017. HK is now a tiny, unimportant

Football fans or not, you already knew the 2026 FIFA World Cup (11-19 July) will be the gig of this summer. But how do your brand win the hearts of Hong Kong fans and the crowd? Here are some easy-to-understand tips from GWI, localised with our industry insights: 1. The Digital Followers In Hong Kong, most of the audience will be just internet frequent users, instead of real football fans. It could be affluent mid-thirties to fifties with higher incomes who make international

Answer this easy Yes or No test to find out how much you love the sport. 🏉You never understand the rules of game. The only rule you know is to cheer and shout whenever some action is on on the field. 👹It's your first haka. I mean, "mentally" you follow All Blacks' eyes widening, tongue poking (and you are a lady), arm and thigh slapping, and foot stomping, uncontrollably. 🥳You think rugby sevens was created by Hong Kong. All YES? That's OK. It's 50 years of Hong Kong Seven

Are you ready for Dakar 2026? The Summer Youth Olympic Games (YOG) will be held during 31 Oct to 13 Nov at Dakar, capital and largest city of Senegal. The first IOC event and youth olympics to be held in Africa, the upcoming YOG is for sure to be a show of making history. And did you see the interview of our beloved four-time Olympic medallist Siobhan Haughey? Here you go, all the basics of Dakar and YOG: Dakar 2026 Summer Youth Olympics 國際太空站鏡頭下的達卡（2011年） Date: 31 Oct-13 Nov

Editor-in-chief: Ale Tang Interviewee: May Yan Hoi-ling, champion (50KM 40-44) of Translantau50, No. 8 (55KM) of The North Face 100 Ultra Trail Challenge Hong Kong 2025, champion (Team of 2) of Ultra Fish N Sheep Trail Run 50, gold award (under 16 hours) of Hong Kong 100 Ultra Marathon Finishing the recent Seoul Marathon 2025 at 3:20:48 as an amateur means a lot to May Yan. It's her second World Marathon Majors (WMM), after starting running merely two years ago. Yan discovere

Translation: Ale Tang In the sports world, what truly moves people is always the story behind the medal—like the story of Japanese pair skaters and 2026 Winter Olympics champions Riku Miura and Ryūichi Kihara, or affectionately "RikuRyū" (りくりゅう, the portmanteau of the duo, created by the Japanese public and media by combining the first syllables of their first names). It's always a long story, especially for Ryūichi, not that simply because he's older—he started competing in

在香港過農曆新年，除了拜年𢭃利是，還有什麼節目？在體育界，當然就是賀、歲、波！ 賀歲波（賀歲足球賽），可謂香港不成文的新春例牌必看，最早可追溯至 1908 年的賀歲盃暨滬酒盃，當時由香港足球會（及香港服務業聯隊）vs 上海足球會，最終香港隊 3:0 贏得冠軍。這場賽事，亦是香港足球史上歷史最悠久的賽事之一！早期的賀歲盃大多是表演賽或埠際賽，至 1980 年代香港經濟起飛，慢慢加入了商業贊助；後來又經歷了由足總舉辦邀請賽、由球會承辦協辦和疫情中斷等不同年代。2024 年起，賀歲盃由富衛保險贊助，改以經典的球員表演賽形式復辦，由香港明星隊迎戰世界明星隊。 富衛保險於 2024 年舉辦疫情後首場賀歲盃，更邀得香港和國際球壇最頂尖退役球星坐陣，吸引二萬名觀眾入場，場面之轟動一時無兩。（圖：體路） 睇波，不是波牛的專利。 賀歲波這個新春傳統，早就化身成一場聯誼活動。隨着戰情熱血推進，那份一起為球隊打氣加油、大聲 D⋯⋯喝（倒）彩叫個盡興的熱鬧，唯有親身坐上觀眾席，親眼望着那綠茵草地，親耳聽到時不時爆出的歡呼，才能感受得到！！！在沒有網上娛樂的日子，更有不

Translation: Ale Tang Resigning from your job is not one step backward or halted. It is, indeed, one step forward towards your dream—proven by HK Men's National Handball Team. It's either an income, or a ticket to your dream. Dubbed as "the best line-up in 55 years", the HK men's handball team made it to historic 4th-place at the 15th National Games. They won not only by techniques, but by the union as one. Not a HKSI Tier A Sport funding, no handball court, no say in trainin

Hello marketers and brand managers, now you've known the new algorithm ; but how to make use of it? When, what format, for which platform? Here's our ultimate quick guide for you. 📸 Instagram 靚靚靚靚 "Got it, Flex it" WHAT：Create eye candys HOW：High quality, LESS-THAN-10s Reels (videos) WHEN：4-6/week 🎬 TikTok 真心交（戲）"Fake Love is love" WHAT：Show how you are just one real, imperfect persona HOW：Storytelling, MORE-THAN-1min video series WHEN：1-3/week 📧 Emails/eDM 標題是王 "Content i

The tragedy that happened in Tai Po earlier was heart-breaking and it became global news all over the world overnight. Hundreds of lives and thousands of families were affected. The whole society was mourning for the loss and the fragility of humans. Countless events were cancelled over that weekend and there were many more were following. While most event cancellation/postponement were out of grief to the loss, some involved practical reasons such as resources, feasibility,

It's yet another year end and the time of all kinds of reports again. This time we look into the data from GWI social report about 16-78 year old internet users (4 generations) and reveal localised insights: Threads cures social media fatigue & Top 3 platforms While many said they are fed up with social media, people still spend an average of 6 hours on social media 👑King of use rate growth: Threads (YoY increased by 89%), followed by Reddit (21%) and X (12%). Most popular p

今天跟大家談談 AI 與品牌宣傳。 AI 走入民間，「fear-消費」熱潮至今未完──這邊廂，機械人統治世界言論言猶在耳，那邊廂各大媒體勤勤懇懇製作／share 着什麼「被 AI 取代職業可能性指數榜」。作為大眾科技龍頭，Apple 卻在 2025 holiday season 發布《 A Critter Carol 》（tagline「Friendship is a precious gift」），一條強調「non-AI」的廣告片。 訊息：你害怕 AI？你跟風 AI？我偏 不 。 這當然跟 Gen Z 回歸 IRL 、人們疫後厭倦數碼生活的趨勢有關，但同時更是一群深信「人定勝 AI」的人的吶喊。 以前有句話叫「逢廣告九分假」，世界各大品牌當然也心知肚明，可多謝 AI 熱話加上人腦急轉彎，起碼在亨氏茄汁的廣告裏，AI 假圖倒反映了幾分真。 1. AI 龐大 big data 比你勁，所以就威脅你了？ 的而且確，由雛型的 CS auto reply，到現在心照不宣的做功課論文、gen 相、砌 PPTX 大綱、翻繹、AI 模特兒 etc. 之上，AI

每個品牌都說要形象「年輕化」，究竟現在的 Gen Z （1997-2012）和 Gen Alpha（2013 onwards）長怎樣了，他們的生活習慣、喜好和關心事物有何改變？現在就為大家歸納 調查報告 發現，以及推廣營銷小貼士！ 1. 科技產品與社交媒體：🖥️Digital Natives vs. 📱AI Natives 「吃電子奶嘴大」的 Gen Z，用手機、電腦和遊戲機，穿梭於溝通、工作與消閒之間，是注重方便度與實用功能性的一代；最常用的社交媒體為 TikTok、IG 和 Snapchat，最吸引他們的是時間短、視覺美、感情深的內容。收聽 podcast 者由 2021 年上升 14%。 對 Gen Alpha 而言，電腦卻變成跟老古董了。疫情期間他們靠電腦上網課，閒時也就不再想用了，改用更輕便的手機、平板和其他智能產品（如智能喇叭）。近四分之一人上週有使用 AI，且父母收入愈高者使用 AI 愈多。收聽 podcast 者比 2021 年大增多達 29%。 🎯 Key Takeaway： Gen Z：推廣時可強調科技有多先進，又如何方

全運會 仍在上演，下年六月舉行的 FIFA26 ⚽ 新聞已熱哄哄，無他，C朗宣布 2026 年世界盃將是他最後一舞言猶在耳卻在外圍賽批踭紅牌被逐出場，加上加拿大、美國及墨西哥首次主辦，這體壇最矚目盛事的熱度廢話少說。但來屆世界盃定必前所未見地紅火，還有一大催化劑：2025 年女子歐洲國家盃。 2025 年 7 月， 女子歐洲國家盃 決賽由 英格蘭 3-1 壓倒西班牙贏出，媒體報道鋪天蓋地，順帶紅了好幾位女足球手，包括主射奠定勝局十二碼兼為球隊報 2023 一戰之仇的 Chloe Kelly、在下半場追平比數的 Alessia Russo，還有決賽結束受訪才透露自己其實整屆都咬牙頂住脛骨骨裂上場（足足 598 分鐘！）的 Lucy Bronze。 在這場女足國際賽和運動員明星效應下，品牌在「借」女足和 2026 World Cup 東風去推廣和營銷時，有 5 大啟示與貼士： 1. 睇波新手上場！🎊 52% 歐洲球迷表示想看到更多女足的報道，證明女子足球運動已成功入屋，吸引了更多「新」觀眾留意足球，直接裨益 FIFA26。事實上，有六成五女子歐