Ale TangOct 8, 20202 minWhat’s the Story, People from Agency?Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign ...
Franky WongAug 11, 20201 min1-min read: Can You Learn a Sport via Zoom?The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
Daphne LiAug 5, 20203 minFinding a balance between being an athlete and working a full time jobMy name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an athle...
Ale TangJul 31, 20202 min5 Myths about Creativity, BustedWhat is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person ...
Franky WongApr 29, 20201 min10 Post-Coronavirus Era Predictions in Sports MarketingWhile the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen? H...
Franky WongMar 24, 20202 min3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
Franky WongFeb 17, 20202 min3-min read: Crisis Management on Social Media A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
Franky WongJan 25, 20202 min3min read - Can Marketing People Do Sports Marketing?What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?
