Ale Tang
Welcome Back, Hong Kong Major Sports Events!
Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...
top of page
Search
Ale Tang
- Dec 21, 2022
- 2 min
2023行銷趨勢：疫情這場crisis後業界何去何從？
經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...
19 views0 comments
Ale Tang
- Dec 5, 2022
- 2 min
A Print Book, Old But Gold
It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...
33 views0 comments
Franky Wong
- Nov 8, 2022
- 2 min
Marco’s 147, Hong Kong’s 147
They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....
62 views0 comments
Foris Hung
- Oct 3, 2022
- 3 min
比廣告多一點點：環境廣告
一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！ 廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...
76 views0 comments
Franky Wong
- Sep 5, 2022
- 3 min
Why Flexible COVID Arrangements are Needed for Sports Events
With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...
138 views0 comments
Franky Wong
- Aug 5, 2022
- 3 min
You Better Watch Out - Football Fever is Coming to Town
This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...
98 views0 comments
Abby Crescent
- Aug 1, 2022
- 3 min
How Professional Teams Can Market Themselves in 2022
Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....
71 views0 comments
Franky Wong
- Jul 5, 2022
- 2 min
More than Money: Sponsoring a Sport Event
Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...
129 views0 comments
Ale Tang
- Jun 2, 2022
- 3 min
What BTS Tells You About Gen-Z Marketing
It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...
74 views0 comments
Franky Wong
- May 5, 2022
- 3 min
The Comeback of Sports Day
Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
60 views0 comments
Franky Wong
- Apr 1, 2022
- 3 min
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
179 views0 comments
Franky Wong
- Jul 5, 2021
- 2 min
EURO 2020 - A worldwide sports event during pandemic
I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
63 views0 comments
Ale Tang
- Jun 7, 2021
- 2 min
The Art of Creating... Nothing?
They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
48 views0 comments
Ale Tang
- Oct 8, 2020
- 2 min
What’s the Story, People from Agency?
Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY....
81 views0 comments
Franky Wong
- Aug 11, 2020
- 1 min
1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
60 views0 comments
Daphne Li
- Aug 5, 2020
- 3 min
Finding a balance between being an athlete and working a full time job
My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
206 views0 comments
Ale Tang
- Jul 31, 2020
- 2 min
5 Myths about Creativity, Busted
What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
50 views0 comments
Franky Wong
- Apr 29, 2020
- 1 min
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
77 views0 comments
Franky Wong
- Mar 24, 2020
- 2 min
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
74 views0 comments
bottom of page