Franky Wong
The Art of Race Management
Bloomberg Square Mile Relay is a global series which has 13 stops across different continents. 1 mile equals to 1609 metres. 10 runners...
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Ale Tang
- Oct 30
- 6 min
BBC interviews Yello director Django Fung
In the recent exclusive interview by BBC Sport, Yello Director Django Fung shared real stories of managing sports superstars. Django Fung...
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Ale Tang
- Sep 28
- 1 min
Yello紀錄片：香港世界桌球大師賽2022
Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022. Synopsis The Hong Kong Masters 2022 was held 6-9 October...
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Ale Tang
- Sep 12
- 2 min
4 Sports Tech You Should Know
Whichever side you take in the debate in human augmentation, virtualisation or AI-based toolkits, it is without doubt that innovations...
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Ale Tang
- Aug 18
- 1 min
Yello製作《大宗師》公映
莊子〈內七篇．大宗師〉：庸詎知吾所謂天之非人乎？所謂人之非天乎？且有真人，而後有真知。 大宗師中的「真人」，擁有知識而不驕矜、不自滿，尋找真正極致之「道」，藏天下於天下。 這份精神，與運動員的精神不謀而合。 在體育運動逐夢途上，運動員不斷磨鍊身心，一次次突破眼前，重新認識自...
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Ale Tang
- Jun 23
- 2 min
FB未死？2023 Q1社交媒體報告，原來「它」才是王！
全球社交媒體Q1報告出爐，哪個social media是52個市場最愛？16-64歲消費者用社交媒體來做什麼？有哪個新APP要留意？本文帶你2分鐘讀懂你的目標客戶！ 著名研究機構Meltwater及GWI訪問逾百萬人的400頁聯合報告出台，總結marketer應留意以下三大...
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Ale Tang
- May 11
- 2 min
女排回來了！6月紅館起風雲
闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，...
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Franky Wong
- Apr 13
- 2 min
A Trend You Can’t Ignore: Sports Tourism
It's not just a healthier version of your favourite pastime. We reveal the rise, types and upcoming happenings about the hottest travel...
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Franky Wong
- Apr 13
- 2 min
Yello進駐杜拜！
今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...
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Ale Tang
- Mar 18
- 1 min
Yello is 15 Years Old Today!
#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding...
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Franky Wong
- Mar 7
- 2 min
Sports Agency，一切從體育開始
鍾意運動可以搵乜工？除咗好玩，原來做「體育agency」仲有呢啲鮮為人知嘅特色！ 「Sports Agency的工作是什麼？」 從字面去睇，大家應該估到sports agency就係「專長於『運動』的agency」，業務範疇包羅萬有，由PR、marketing、運動員經理人...
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Franky Wong
- Feb 14
- 2 min
情侶當入樽
今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱...
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Ale Tang
- Feb 13
- 1 min
Bookmark: 2022 Yello eNewsletters
Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 +...
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Ale Tang
- Feb 8
- 1 min
Yello Named Best PR Agency at Happy Hongkonger
📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...
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Ale Tang
- Jan 6
- 2 min
Welcome Back, Hong Kong Major Sports Events!
Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...
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Ale Tang
- Dec 21, 2022
- 2 min
2023行銷趨勢：疫情這場crisis後業界何去何從？
經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...
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Ale Tang
- Dec 5, 2022
- 2 min
A Print Book, Old But Gold
It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...
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Franky Wong
- Nov 8, 2022
- 2 min
Marco’s 147, Hong Kong’s 147
They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....
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Foris Hung
- Oct 3, 2022
- 3 min
比廣告多一點點：環境廣告
一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！ 廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...
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Franky Wong
- Sep 5, 2022
- 3 min
Why Flexible COVID Arrangements are Needed for Sports Events
With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...
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