Aichi-Nagoya 2026 Asian Para Games Date: 18-24 Oct (SUN-SAT), 7 days Motto: Imagine One Heart Mascot: Uzumin Participating Nations: 45 Sports: 18 Archery👀, Athletics👀, Badminton👀, Boccia👀, Cycling, Blind Football, Goalball, Judo, Powerlifting, Shooting👀, Sitting Volleyball, Swimming👀, Table Tennis👀, Taekwondo👀, Wheelchair Basketball, Fencing👀, Wheelchair Rugby, Wheelchair Tennis👀 asianparagames-2026.org Watch here RTHK Channel 31 exclusive live broadcast Hong Kong A

You know Asian markets are ever-growing and important. But what do modern consumers want? We've consolidated reports to reveal four big priorities that you may need for your upcoming branding, marketing, PR, event, social media, and sponsorship campaigns. Hermès Mystery at the Grooms global pop-up campaign exemplified how high-fashion branding and marketing evolves with modern Asian consumer tastes. Background 📊 According to a joint report by Bain & Company and NielsenIQ, AP

You've seen those alphabets and digit(s) after Paralympians' sport and discipline. They are indeed the 'sport class' in which para athletes compete, determined by the Classification System created and managed by the International Paralympic Committee (IPC). Decorated HK Paralympians (L) Chu Man-kai, (R) Daniel Chan Ho-yuen. While they both play badminton, they belong to sport class SH6 and WH6 respectively, which is the perfect example of how Classification helps make competi

They say three makes a trend. This October, three handball tournaments in a row are awaiting, we say don't miss the chance to watch and support HK Handball! Last year, the HK Handball Men's Team entered the public eye after finishing National Games in fourth place. Wanna know more about handball? Now it's the chance, three in a row, too! 14-18 Oct: IHF Nations Trophy 2026 (women's senior) The most important youth and junior tournament, the IHF Nations Trophy enriches the hand

It surely isn't a sport that's too new to your ears, but do you really know squash? Fret not, let us explain to you. What is Squash? A sport that will make its debut in LA 2028 Olympics, squash has its origins in the older game of rackets, which was played in London's prisons in the 19th century and spread to schools, clubs, and private individuals building squash courts in the 20th century. The WSF was founded in 1967 (then named ISRF), and recognised by the IOC in 1985 as t

Just like Boccia and Athletics, Fencing has always been a sport in where Hong Kong athletes shine. One can say it all started with Benny Cheung Wai-leung. A fireman, Cheung lost his left leg above-knee during a landslide rescue operation. But disability did not fend off his enthusiasm for sports. He participated in swimming and basketball training to keep my body fitness at a very high level, before taking up fencing, which eventually led him to the top of the sport world.

Did you know Hong Kong's first Paralympics gold was earned from a para athletics event (women's 4 x 400m)? Not to mention So Wah-wai, one of the pioneers of inclusion and most-decorated, locally beloved Paralympians was a runner. It's safe to say para athletics is one of the most widely known sport in the community, among other para sports. Hong Kong's first Paralympic golds was won in 4x400m wheelchair relay (category 2-5) by Cho Ping, Mui Yim-ling, Wong Ying, Wong Yuk-mei i

A variant of volleyball, sitting volleyball is played by two teams of six players who sit on the floor and use their arms to move around during matches. With smaller court (10m x 6m) and lower net (1.15m for men, 1.05m for women) than Olympic volleyball, ParaVolley is a fast-paced game with intense matches. Eligible impairments include permanent physical impairment that affects lower or upper limbs, such as amputation, cerebral palsy, spinal cord injury, stroke, or impaired m

Goalball is a game for athletes with vision impairment. To ensure fair and equitable competition, all goalballers must wear blackout eyeshades, and all audience must remain silent during the play. Each ball is equipped with inside bells so players could hear and track the ball as it moves.

Boccia /ˈbɒtʃə/, or bocce, is played by athletes with impairments affecting all four limbs. The name is derived from Italian word 'bowl'. Its history traces back to carvings of egyptian figures throwing stones recorded as early as 5200BC.

How Do You Start Para Golf? Easy. Go to a local course and play a few holes or full round. Remember, golf can be played both alone or with friends—you can aim at developing skills, building confidence, or just enjoying the environment.

Allied Analytics LLP released a study on global sports sponsorship market, revealing the significant growth driven by technological integration, professionalisation of women's sport, and increased data-driven fan engagement. The multi-billion-dollar marketing ecosystem remains a primary vehicle for brands to achieve global visibility and audience alignment. Stadium signage, team uniform, title sponsorship of race/tournament, and many other tactics of fan activations, are comm

You know the athleisure trend, maybe through LVMH golfcore or lululemon's global success, but you may not know it reveals modern lifestyle and mindset, as well as secrets of success that brands, marketers and entrepreneurs could refer to. What and how, keep reading! Something Hard: Market Analysis Data Size does matter: the global athleisure market size hit $402.74 billion in 2026, and is expected to head towards $844.77 billion by 2034. The North America captures 37.04% of m

Hey it's Monday, a new start of your life! Sure, we understand the work day blue, so we've prepared some inspirational quotes from Paralympians and Olympians to cheer you up. 🗻⛷️⚡ Lucas Pinheiro Braathen (Brazil) rewrote history by winning the first-ever Winter Olympic medal for the entire continent of South American, a shiny gold in men's giant slalom, Milano Cortina 2026: I hope I can inspire some kids out there that, despite what they wear, despite how they look, despite

More sports, more travelling? Sure, since 2026 is THE year for sports, starting from Milan 2026, NFL, NBA, to the just-finished World Cup. We have some dates marked, but there's no lack of choices in the second half of year! Long Haul Marvels ✈️ 🎾 US Open, New York 24 Aug-13 Sep The 1975-invented Grand Slam tournament night session is a has-it-all—electric crowd energy, prime-time star power, and vibrant New York spectacle. You are there for the sport, vibe, world No. 1s Ary

So many platforms and channels, so little hints for trends. Fret not, we analyse recent reports from Nielsen and WGSN for your proactive branding and marketing planning 2028, in sports and lifestyle industries. Trend 1: 🎧 Listen to Podcast Podcast consumption in the US is hitting historic highs, but listen, 90% of all monthly subscribers choose to listen instead of watching, meaning video is not as important as most KOLs, creators or brands imagined. Branders should focus on

Yup, you've seen this 🥤⚽ ad already. World's most handsome man and whatever? Yes please. The ambassador campaign started in March, then now tagging into the FIFA World Cup 2026 craze in June. First, three cheers for V (Kim Tae-hyung), a rare REAL idol featured in an ad—when was the last time you saw a real celebrity in Hong Kong? Mine was 野生捕獲 Chow Yun-fat 2012 near The Center, Central, then the tunnel domination of V's Samsung ad back in 2017. HK is now a tiny, unimportant

Football fans or not, you already knew the 2026 FIFA World Cup (11-19 July) will be the gig of this summer. But how do your brand win the hearts of Hong Kong fans and the crowd? Here are some easy-to-understand tips from GWI, localised with our industry insights: 1. The Digital Followers In Hong Kong, most of the audience will be just internet frequent users, instead of real football fans. It could be affluent mid-thirties to fifties with higher incomes who make international

Answer this easy Yes or No test to find out how much you love the sport. 🏉You never understand the rules of game. The only rule you know is to cheer and shout whenever some action is on on the field. 👹It's your first haka. I mean, "mentally" you follow All Blacks' eyes widening, tongue poking (and you are a lady), arm and thigh slapping, and foot stomping, uncontrollably. 🥳You think rugby sevens was created by Hong Kong. All YES? That's OK. It's 50 years of Hong Kong Seven

Are you ready for Dakar 2026? The Summer Youth Olympic Games (YOG) will be held during 31 Oct to 13 Nov at Dakar, capital and largest city of Senegal. The first IOC event and youth olympics to be held in Africa, the upcoming YOG is for sure to be a show of making history. And did you see the interview of our beloved four-time Olympic medallist Siobhan Haughey? Here you go, all the basics of Dakar and YOG: Dakar 2026 Summer Youth Olympics 國際太空站鏡頭下的達卡（2011年） Date: 31 Oct-13 Nov