Ale Tang
女排回來了！6月紅館起風雲
闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，...
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Franky Wong
- Apr 13
- 2 min
A Trend You Can’t Ignore: Sports Tourism
It's not just a healthier version of your favourite pastime. We reveal the rise, types and upcoming happenings about the hottest travel...
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Franky Wong
- Apr 13
- 2 min
Yello進駐杜拜！
今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...
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Ale Tang
- Mar 18
- 1 min
Yello is 15 Years Old Today!
#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding...
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Franky Wong
- Mar 7
- 2 min
Sports Agency，一切從體育開始
鍾意運動可以搵乜工？除咗好玩，原來做「體育agency」仲有呢啲鮮為人知嘅特色！ 「Sports Agency的工作是什麼？」 從字面去睇，大家應該估到sports agency就係「專長於『運動』的agency」，業務範疇包羅萬有，由PR、marketing、運動員經理人...
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Franky Wong
- Feb 14
- 2 min
情侶當入樽
今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱...
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Ale Tang
- Feb 13
- 1 min
Bookmark: 2022 Yello eNewsletters
Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 +...
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Ale Tang
- Feb 8
- 1 min
Yello Named Best PR Agency at Happy Hongkonger
📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...
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Ale Tang
- Jan 6
- 2 min
Welcome Back, Hong Kong Major Sports Events!
Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...
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Ale Tang
- Dec 21, 2022
- 2 min
2023行銷趨勢：疫情這場crisis後業界何去何從？
經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...
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Ale Tang
- Dec 5, 2022
- 2 min
A Print Book, Old But Gold
It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...
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Franky Wong
- Nov 8, 2022
- 2 min
Marco’s 147, Hong Kong’s 147
They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....
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Foris Hung
- Oct 3, 2022
- 3 min
比廣告多一點點：環境廣告
一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！ 廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...
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Franky Wong
- Sep 5, 2022
- 3 min
Why Flexible COVID Arrangements are Needed for Sports Events
With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...
143 views0 comments
Franky Wong
- Aug 5, 2022
- 3 min
You Better Watch Out - Football Fever is Coming to Town
This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...
99 views0 comments
Abby Crescent
- Aug 1, 2022
- 3 min
How Professional Teams Can Market Themselves in 2022
Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....
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Franky Wong
- Jul 5, 2022
- 2 min
More than Money: Sponsoring a Sport Event
Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...
133 views0 comments
Ale Tang
- Jun 2, 2022
- 3 min
What BTS Tells You About Gen-Z Marketing
It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...
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Franky Wong
- May 5, 2022
- 3 min
The Comeback of Sports Day
Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
70 views0 comments
Franky Wong
- Apr 1, 2022
- 3 min
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
194 views0 comments
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