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OXFAM TRAILWALKERS
BACKGROUND
Oxfam Trailwalker is HK's most well-known long-distance fund-raising run. The brand hopes to engage runners, community and donros and convey brand message through an engaging key visual and tagline.
SOLUTION
For the 2025 edition, Yello helped client infused event slogan and brand philosophy via key visual design, tagline creation, outdoor shooting, and communications with renowned sports photographer, celebrity runner and athletes.
SCOPE
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Branding
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Copywriting & Design
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Outdoor Shooting
Oxfam Trailwalker
Oxfam Trailwalker
Oxfam Trailwalker
Oxfam Trailwalker
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