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BACKGROUND
Pok Oi Cycle For Millions is the largest charity cycling event in Hong Kong which involved 6,000 participants cycling through the most scenic views to raise funds for Pok Oi Hospital.
SOLUTION
Yello provides marketing, PR and event management support to maximise the event engagement with the community and ensure the messages of the event are clearly delivered while keeping it a fun event for all participants.
SCOPE
Event Planning & Management
PR & Communication
Digital Marketing Solutions
Sponsorship Support
Creative Development
Pok Oi Cycle for Millions 2019
Pok Oi Cycle for Millions 2019 event day.
Pok Oi Cycle for Millions 2019
Press conference for Pok Oi Cycle for Millions 2019, with ambassadors Kay Tse and Richie Ren.
Pok Oi Cycle for Millions 2019
Pok Oi Cycle for Millions 2019 carnival game booths.
Pok Oi Cycle for Millions 2019
Pok Oi Cycle for Millions 2019 event day.
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POK OI
CYCLE FOR MILLIONS
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