BACKGROUND

Pok Oi Cycle For Millions is the largest charity cycling event in Hong Kong which involved 6,000 participants cycling through the most scenic views to raise funds for Pok Oi Hospital.

SOLUTION

Yello provides marketing, PR and event management support to maximise the event engagement with the community and ensure the messages of the event are clearly delivered while keeping it a fun event for all participants.

SCOPE

Event Planning & Management

PR & Communication

Digital Marketing Solutions

Sponsorship Support

Creative Development