BACKGROUND
The Pok Oi Cycle for Millions is the largest charity cycling event in Hong Kong that engaged 6,000 participants cycling along a scenic route to raise funds for the Pok Oi Hospital.
SOLUTION
Yello was appointed for four successive editions of the iconic event to maximise community engagement and media exposure, and to ensure a smooth operation for the best participant experience, thus help client achieve and exceed the fundraising and branding goals.
SCOPE
Event Planning & Management
PR & Communications
Crisis Management
Social Media
Celebrity & KOL Liaison
Digital Marketing Solutions
Sponsorship Support
Creative Development
Pok Oi Cycle for Millions 2023 event day
Pok Oi Cycle for Millions 2023 event day
Pok Oi Cycle for Millions 2023 carnival game booth
Pok Oi Cycle for Millions 2023 event day