ABOUT US

BACKGROUND

Founded in 2008, Yello is an integrated marketing agency specialising in the sports market, offering a complete range of marketing solutions. We have worked with some of the most successful brands and provided services for some of the largest sporting events in Hong Kong. Our relentless attitude to providing the best in what we do is driven by our genuine passion and the creation of shared values through sports, while the extensive network in and beyond the sports industry make us the first choice of Sports Super-Connector. YELLO expanded the business into Singapore and Shanghai in 2015, and Dubai in 2023, and expects to bring the same passion and quality of work to these markets,.

FOUNDER

FRANKY WONG
FOUNDER & CEO

Franky is the Co-Founder and CEO of Yello, the leading sports agency specialised in PR, event and crisis management solutions. He founded Yello with a vision to promote sports and active lifestyle to everyone through redefining the standards of sports marketing, so that every stakeholder in the sports industry would benefit from better public awareness, perception and recognition.

With a straightforward but meticulous management model that combines passion and professionalism, Franky has successfully led his team and the company with tremendous and continued growth as the industry leader of integrated PR and event services.

Prior to Yello, Franky co-founded IT consultancy firm ITCS Group in 2007 and handled personally a list of renowned banking and finance clienteles such as JP Morgan Chase, Societe Generale, Nomura and UBS.

Franky's other professional careers:

Founder & Programme Designer: China Hong Kong Inclusive Sports Foundation (registered charity providing gamified sports programmes to SEN children and the elderly)
Part-time Lecturer: Hong Kong Baptist University School of Communication Sports Marketing
Guest Lecture Speaker: HKU Business School CIEC Summer Virtual Programme
President: Hong Kong China Softball Association
Vice President: China Hong Kong Handball Association
Vice Chairman: Benevolent Foundation (registered charity building schools in the rural areas in mainland China)
Coach: Hong Kong U19 National Softball Team (2012 to 2014)

OUR BELIEFS

PASSION IS

OUR BUSINESS

BEST

PRACTICES

CHARITY

FRIENDLY

Passion is our biggest drive to success, as well as our ultimate motivation and attitude to strive for perfection at all times. We see every opportunity we come across as an inspiration to be our better self. We deliver convincing results to our clients with wholehearted presentations. We believe passion can only be built from within the team. Therefore, we recruit only enthusiasts who truly believe in what we do and live our legacy.

Yello consistently upholds the highest moral and operational standards in the work place, leading by example to maintain the best in business and ethical principles. Thanks to our international Project Management Professional (PMP) standards and a natural thirst for knowledge, we guarantee our clients the most streamlined, risk-free solution. Our experience in crisis management is rarely required but essential to maintaining positive and composed face during these critical times. These high standards don't just stop with clients, we also empower our internal staff with the best working environment and culture, ensuring everyone consistently delivers their best quality work.

Yello is a Caring Company awarded by the Hong Kong Council of Social Service. We dedicate our time beyond clients' business needs to participate in charity and community projects. We believe an active and healthy lifestyle is a source of happiness for everyone. We would like to inspire the underprivileged and the unsupported with our true passion and our best practices through what we do and what we believe in.

Long Term Participation Award

2016