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HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP
HK INTERNATIONAL RACES
BACKGROUND
One of the most prestigious jockey challenges in the world, the IJC is a highlight in global racing happenings, and the best opportunity for the public to understand more about jockeys as athletes and racing as a sport.
SOLUTION
With the mission to rebrand and transform public perceptions, Yello planned strategically and executed meticulously PR services from press materials with brand positioning messages, media / KOL / athlete collaboration & interview liaison, to event on-site support.
SCOPE
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Branding
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PR & Communications
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KOL Liaison
HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP HK INTERNATIONAL RACES
HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP HK INTERNATIONAL RACES
HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP HK INTERNATIONAL RACES
HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP HK INTERNATIONAL RACES
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