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HKJC LONGINES INTERNATIONAL JOCKEYS' CHAMPIONSHIP
HK INTERNATIONAL RACES

BACKGROUND

One of the most prestigious jockey challenges in the world, the IJC is a highlight in global racing happenings, and the best opportunity for the public to understand more about jockeys as athletes and racing as a sport.

SOLUTION

With the mission to rebrand and transform public perceptions, Yello planned strategically and executed meticulously PR services from press materials with brand positioning messages, media / KOL / athlete collaboration & interview liaison, to event on-site support.

SCOPE
  • Branding

  • PR & Communications

  • KOL Liaison

 

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