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SKECHERS
FRIENDSHIP WALK HONG KONG
BACKGROUND
Skechers is world's third largest footwear brand and holds signature Friendship Walk globally. In 2024, Skechers appointed Yello to manage the inaugural walk in Hong Kong.
SOLUTION
Yello was in charge of event, PR and social media for the launch of pet walk x carnival. From route design, permit application, social media monitoring and advertising to press releases, we helped the iconic event localised smoothly.
SCOPE
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Branding
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Social Media
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PR & Communications
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Crisis Management
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Strategic Advertisement Placement
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Event Planning & Management
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Design & Production
SKECHERS-Friendship-Walk-Hong-Kong
SKECHERS-Friendship-Walk-Hong-Kong
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