BACKGROUND

The first ever women's only 10K night run was held for 3000 girls in Kai Tak Cruise Terminal in 2015. The event involved a series of unique running experience and digital stimulus alongside their running route.

SOLUTION

Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.

SCOPE

Event Management

Sponsorship Support

Recruitment

Consumer Experience

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NIKE

WOMEN'S 10K

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