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NIKE
WOMEN'S 10K
BACKGROUND
The first ever women's only 10K night run was held for 3000 girls in Kai Tak Cruise Terminal in 2015. The event involved a series of unique running experience and digital stimulus alongside their running route.
SOLUTION
Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.
SCOPE
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Event Management
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Sponsorship Support
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Recruitment
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Consumer Experience
Nike Women's 10K Hong Kong
Nike Women's 10K Hong Kong
NIKE WOMEN'S 10K
Nike Women's 10K Hong Kong
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