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CHINA HONG KONG PARALYMPIC COMMITTEE
I'mPOSSIBLE PROGRAMME

BACKGROUND

International Paralympic Committee's I'mPOSSIBLE is a global educational programme designed to engage and enable children aged 6-18 in over 40 countries. The programme aims at making changes through promoting Paralympic values, Para sports and inclusion.

SOLUTION

Yello provided all-aspect services for the school materials launch, from localisation strategy consultation, translation, content advice, design & production, souvenirs, PR & social media, to activation event management.

SCOPE
  • Branding

  • Translation & Copywriting

  • Social Media

  • Event Planning & Management

  • Design & Production

  • Operation & Logistics

 

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