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CHINA HONG KONG PARALYMPIC COMMITTEE
I'mPOSSIBLE PROGRAMME
BACKGROUND
International Paralympic Committee's I'mPOSSIBLE is a global educational programme designed to engage and enable children aged 6-18 in over 40 countries. The programme aims at making changes through promoting Paralympic values, Para sports and inclusion.
SOLUTION
Yello provided all-aspect services for the school materials launch, from localisation strategy consultation, translation, content advice, design & production, souvenirs, PR & social media, to activation event management.
SCOPE
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Branding
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Translation & Copywriting
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Social Media
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Event Planning & Management
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Design & Production
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Operation & Logistics
CHINA HONG KONG PARALYMPIC COMMITTEE I'mPOSSIBLE PROGRAMME
CHINA HONG KONG PARALYMPIC COMMITTEE I'mPOSSIBLE PROGRAMME
CHINA HONG KONG PARALYMPIC COMMITTEE I'mPOSSIBLE PROGRAMME
CHINA HONG KONG PARALYMPIC COMMITTEE I'mPOSSIBLE PROGRAMME
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