top of page
Yello_Logo.png

ASICS
MARKETING & PR RETAINER SERVICE

BACKGROUND

Famous Japanese sport shoes and apparel retailer ASICS grew to be HK's top brand. Their brand image and market positioning keep evolving, from localisation to leading the industry.

SOLUTION

For eight successive years, Yello was in charge of ASICS PR services, media / KOL / athlete liaison, as well as ad hoc campaigns such as roadshow, shop opening activation, and Reels branding video shooting.

SCOPE

  • Branding

  • PR & Communications

  • KOL Liaison

Copyright © 2026 Yello Marketing. All rights reserved

bottom of page