HONG KONG JOCKEY CLUB
COMMUNITY MARKETING EVENTS
BACKGROUND
The Hong Kong Jockey Club Community Marketing Events was a citywide booth activation campaign. The initiative aimed to engage the public through experiential marketing at high-traffic venues, including Hong Kong Stadium and Hong Kong Coliseum. Interactive elements such as photo booths, games, and exhibitions created memorable brand touchpoints for diverse audiences.
SOLUTION
Yello was appointed to lead comprehensive booth production and logistics coordination for the campaign, overseeing the end-to-end execution from venue liaison to on-site operations. To enhance visitor experience, we designed and produced visually engaging activation booths that integrated photography, gamification, and exhibition elements in a cohesive layout.
SCOPE
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Ideation
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Event Management
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Logistics & Operations
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Booth Production
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Recruitment
