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FIBA 3x3 WORLD TOUR
HONG KONG
BACKGROUND
FIBA 3x3 World Tour Hong Kong 2025 is part of the acclaimed international tournament and an “M” Mark sports event. The Hong Kong stop featured 8 of the top 14 teams in the rankings and a total of 16 squads, including Ub, Toulouse, Amsterdam Rabobank, Miami, Chongming, Partizan, Ulaanbaatar MMC Energy, Skyliners, Hangzhou, Kandava Turiba, Doha, Shanghai, Hong Kong, Milan, Seef, Guangzhou STR Revo.
SOLUTION
Yello provided PR and social media content planning support for the Hong Kong stop. The team integrated tourism and sports elements into content creation, enhancing audience engagement and amplifying the event’s visibility.
SCOPE
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PR & Communications
FIBA 3x3 World Tour Hong Kong
FIBA 3x3 World Tour Hong Kong
FIBA 3x3 World Tour Hong Kong
FIBA 3x3 World Tour Hong Kong
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