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SWIRE PROPERTIES x LIVERPOOL FC
Welcome to Anfield - The LFC Experience

BACKGROUND

Swire Properties collaborated with Liverpool Football Club in a first-of-its-kind partnership in 2024 that transformed three shopping malls in Guangzhou, Chengdu and Hong Kong to Anfield, world's most famous stadium.

SOLUTION

Yello envisaged an immersive experience that relevant to fans in three different cities, while optimising operational efficiency, brand exposure, O2O engagement and sales. Our flawless execution won us Best Use of Gamification of MARKies Awards 2025.

SCOPE

  • Branding

  • Event Planning & Management

  • Design & Production

  • Operation & Logistics

 

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