Social Media

Ale Tang

Yello紀錄片：香港世界桌球大師賽2022

Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022. Synopsis The Hong Kong Masters 2022 was held 6-9 October...

Ale Tang

FB未死？2023 Q1社交媒體報告，原來「它」才是王！

全球社交媒體Q1報告出爐，哪個social media是52個市場最愛？16-64歲消費者用社交媒體來做什麼？有哪個新APP要留意？本文帶你2分鐘讀懂你的目標客戶！著名研究機構Meltwater及GWI訪問逾百萬人的400頁聯合報告出台，總結marketer應留意以下三大...

Franky Wong

Yello進駐杜拜！

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...

Ale Tang

2023行銷趨勢：疫情這場crisis後業界何去何從？

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。（1）七大吃香產品及服務優勢不再疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...

Abby Crescent

How Professional Teams Can Market Themselves in 2022

Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....

Franky Wong

Athlete Collaboration, a Trend that You Should Know

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

Franky Wong

3-min read: Crisis Management on Social Media

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.