Ale Tang
Welcome Back, Hong Kong Major Sports Events!
Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...
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Ale Tang
- Dec 5, 2022
- 2 min
A Print Book, Old But Gold
It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...
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Franky Wong
- Nov 8, 2022
- 2 min
Marco’s 147, Hong Kong’s 147
They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....
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Franky Wong
- Sep 5, 2022
- 3 min
Why Flexible COVID Arrangements are Needed for Sports Events
With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...
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Franky Wong
- Aug 5, 2022
- 3 min
You Better Watch Out - Football Fever is Coming to Town
This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...
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Abby Crescent
- Aug 1, 2022
- 3 min
How Professional Teams Can Market Themselves in 2022
Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....
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Franky Wong
- Jul 5, 2022
- 2 min
More than Money: Sponsoring a Sport Event
Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...
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Franky Wong
- Apr 1, 2022
- 3 min
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
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Franky Wong
- Aug 11, 2020
- 1 min
1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
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Franky Wong
- Apr 29, 2020
- 1 min
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
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Franky Wong
- Mar 24, 2020
- 2 min
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
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Franky Wong
- Feb 17, 2020
- 2 min
3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
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Franky Wong
- Jan 25, 2020
- 2 min
3min read - Can Marketing People Do Sports Marketing?
What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?
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