Franky WongApr 13 minAthlete Collaboration, a Trend that You Should KnowSports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
Franky WongAug 11, 20201 min1-min read: Can You Learn a Sport via Zoom?The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
Franky WongApr 29, 20201 min10 Post-Coronavirus Era Predictions in Sports MarketingWhile the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
Franky WongMar 24, 20202 min3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
Franky WongFeb 17, 20202 min3-min read: Crisis Management on Social Media A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
Franky WongJan 25, 20202 min3min read - Can Marketing People Do Sports Marketing?What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?