Event Management

Ale Tang

女排回來了！6月紅館起風雲

闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，...

Franky Wong

Yello進駐杜拜！

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...

Franky Wong

Marco’s 147, Hong Kong’s 147

They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....

Franky Wong

Why Flexible COVID Arrangements are Needed for Sports Events

With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...

Franky Wong

More than Money: Sponsoring a Sport Event

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...

Franky Wong

Athlete Collaboration, a Trend that You Should Know

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

Franky Wong

EURO 2020 - A worldwide sports event during pandemic

I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...

Franky Wong

10 Post-Coronavirus Era Predictions in Sports Marketing

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

Franky Wong

3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?