Football fans or not, you already knew the 2026 FIFA World Cup (11-19 July) will be the gig of this summer. But how do your brand win the hearts of Hong Kong fans and the crowd? Here are some easy-to-understand tips from GWI, localised with our industry insights: 1. The Digital Followers In Hong Kong, most of the audience will be just internet frequent users, instead of real football fans. It could be affluent mid-thirties to fifties with higher incomes who make international

🏉你有否隨着草上一粒橄欖形物體飛來彈去、徹底運動了身體⋯⋯我指你那平時只用來盯手機屏幕的眼球，還有因賽事緊張刺激峰迴路轉而久違地暢快大叫出來的喉嚨，過？ 👹你有否看着紐西蘭隊大跳HAKA戰舞瞪眼擊臂踏腳，眼界大開，恨不能自己也去叫陣，好辛苦才堪堪壓制住幾乎有樣學樣失禮吐出的舌頭過？ 🥳你有否，本來玩法球例罰則一律不懂，但被眼前每一位運動員的拼勁感動到，變成這一年一度盛事、甚至是七欖這種運動的忠實擁躉過？ 沒有？不打緊， HK7s 五十周年了，還益發做得好了，有希望奔向一世紀，傳媒紛紛 FOMO 報道什麼「海外球迷 讚 香港七欖全球最好」「初代教練 讚 七欖成香港名片」「德國球迷 讚 香港賽事勝新加坡」──你還有機會。 「香港七欖」有多紅，不容質疑，毫無水分──當一串冗長累贅難記的「XXX年XX贊助商XX香港XX成日漏的國際二字XX七人欖球賽」活動名稱，變成了單單「七欖」二字就誰都知你講的哪個活動，這個活動，就不止真的火了有人氣了，而是真的「入屋」了。 但，請大家不要誤會。這項 1976 年第一次舉辦──雖然 當時 3,000 門票一樣售罄

The tragedy that happened in Tai Po earlier was heart-breaking and it became global news all over the world overnight. Hundreds of lives and thousands of families were affected. The whole society was mourning for the loss and the fragility of humans. Countless events were cancelled over that weekend and there were many more were following. While most event cancellation/postponement were out of grief to the loss, some involved practical reasons such as resources, feasibility,

現在用手機都可拍大片，所以今天並不是教大家怎樣調校鏡頭、快門、AE/AF、Burst Mode、構圖、穩定器等等，而是── 低成本小型製作，如何確保戶外運動「拍攝」順暢？ Rain Check 通知聲 天氣永遠是戶外拍攝最大影響元素，尤其香港夏季，別說陰天大雨雷暴，八號風球都不算罕見。但策劃活動不能靠「心照」「我覺得」「應該係除非唔係」，作為拍攝活動的 PIC，於拍攝 前一天 要與團隊和 stakeholders 清晰確認兩件事： 翌日何時（When）、什麼天氣狀況（What）、誰（Who）、要怎樣做（How），例如「明天 0900 有雷暴就由 XX誰XX 電話通知 XX誰XX 取消拍攝」，以及 清晰說明拍攝當天再次 touch base 時間，例如「明天 0700 由 XX誰XX 電話通知 XX誰XX 確認拍攝是否如期進行」。 Storyboard 跟得夫人 即使是短短數十秒的 Reel，專業的團隊事前必須定好 storyboard，知道由 00:00:00 開始的每一秒要拍哪些畫面／主題，每一格用 pan wide-shot 定係攞 clos

What was the talk-of-the-town sport in the last 6 months in Hong Kong?   It must be football, no room for discussion.   Since the epic victory (first win in 29 years) against Team China by 2:1 in the pre-AFC Asian Cup close-door friendly and entry to the final stage of Asian Cup GS (albeit losing 0:1 vs Iran), the Hong Kong National Football Team has gained a lot of attention and fans support. A good hundred of fans had flown to Qatar to watch the game in person, chanted all

Lo and behold, the upcoming trends of advertising, marketing and promotion might not be what you’ve thought to know – we are not talking about AI, bots, cybercurrency, VR or blockchain. Rethink "Hidden" ROI: If you ask why 'waste' money in branding, look at the likes of BMW Berlin Marathon Now we’ve bitten the bullet through the post-pandemic transition. While the media is obsessed in gimmicky taglines about how innovations threaten human beings and work life, here are some r

Bloomberg Square Mile Relay is a global series which has 13 stops across different continents. 1 mile equals to 1609 metres. 10 runners exchange the baton lap after lap for 10 times. Pacing varies from 3:30/km to 8:30/km. Winner edges by split second. The Scientist To organise a race, safety is the utmost concern for any race director, which makes the route or layout design per se very scientific, requiring lots of measurement and calculations. Typical questions we have to a

Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022 . Synopsis The Hong Kong Masters 2022 was held 6-9 October last year, during a time full of uncertainty and uncontrollables. Yello was the team behind the world record-breaking event. How did a 20-strong crew plan for a 9,000 audience event, in just 120 days? How did the team tackle a crisis that could have led to a plain cancellation of the event? Welcome to Yello finesse.

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。 從剛圓滿舉辦不久的世界盃可以看到，中東國家和人們都熱愛體育，對體育文化交流和體育盛事有着強烈渴求。Yello憑藉15年紮根香港經驗，以及7年海外拓展經驗，在2023年這個疫後剛回復正常時刻，再次大膽踏出前進的腳步，放眼世界，於中東體育重鎮杜拜，成立Yello第三個據點。 我們將秉承Yello精神，繼續將體育文化旅遊提升到更廣闊層面，為Yello客戶提供一個更廣闊的平台，讓企業與品牌都能掌握國際化體育盛事的潮流及機遇，同時促進國際化的體育文化交流。 Yello! Dubai Established in 2008, Yello celebrates our 15th anniversary this year, with a big step forward: Yello Duba

They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot. During the deciding frame of the first international sporting event since pandemic in Hong Kong, local favourite Marco Fu fired in the tournament’s first and only 147 run and secured his pass to the Final. The entire Hong Kong, every heart, every soul, lighted up right at that exact moment. Literally. It’s not about the maximum break – of co

With new infections mounting to 10,021 as of 5 Sep , it may sound perfectly ‘normal’ for the government to impose new measures curbing the gathering of large group of people. Will ‘one size fits all’ cancel all the sports events? Let’s take a closer look and the considerations could be more than your imagination. 中文版   You’ve heard of the news about how the short-notice 500-people cap have led to the cancellation of Tin Shui Wai 10K run, and Hong Kong Open Badminton Champions

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the apparel sponsor for the Hong Kong Olympian teams? The global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027 . The industries responsible for generating the largest revenue within sports sponsorship include financial services, technology, and t

Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

I have written on the predictions of the impact of COVID-19 on the Sports industry . We now can see how many of them have come true and what are rather the eye-openers. Have you watched any EURO 2020 games this year? When Hungary was playing against Portugal at Puskas Arena, Budapest (see photo), I thought I was watching the replay of some game from the past if there was no "LIVE" watermark on-screen – the game was full house (more than 60,000 attendance) and almost no one wa

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen? Here are my 10 predictions in the post-Covid-19 sports marketing field: TV and Online viewership will gain more weight than ticket sales. Only half of the seats will be available for sales for world-class events, including the World Cup and Olympics. Higher ratio of closed door tournaments will be organised. More 3D match viewing options and

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?