Event Management

Why Flexible COVID Arrangements are Needed for Sports Events

With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...

More than Money: Sponsoring a Sport Event

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...

Athlete Collaboration, a Trend that You Should Know

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

EURO 2020 - A worldwide sports event during pandemic

I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...

10 Post-Coronavirus Era Predictions in Sports Marketing

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?