Franky Wong
Hong Kong Football Craze 香港足球狂熱
What was the talk-of-the-town sport in the last 6 months in Hong Kong? It must be football, no room for discussion. Since the epic...
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Ale Tang
- Dec 5, 2023
- 2 min
2024 Marketing Trends that Surprise You
Lo and behold, the upcoming trends of advertising, marketing and promotion might not be what you’ve thought to know – we are not talking...
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Ale Tang
- Sep 28, 2023
- 1 min
Yello紀錄片：香港世界桌球大師賽2022
Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022. Synopsis The Hong Kong Masters 2022 was held 6-9 October...
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Ale Tang
- May 11, 2023
- 2 min
女排回來了！6月紅館起風雲
闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，...
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Franky Wong
- Apr 13, 2023
- 2 min
Yello進駐杜拜！
今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...
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Ale Tang
- Feb 8, 2023
- 1 min
Yello Named Best PR Agency at Happy Hongkonger
📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...
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Ale Tang
- Dec 21, 2022
- 2 min
2023行銷趨勢：疫情這場crisis後業界何去何從？
經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...
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Franky Wong
- Apr 1, 2022
- 3 min
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
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Franky Wong
- Apr 29, 2020
- 1 min
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
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Franky Wong
- Mar 24, 2020
- 2 min
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
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Franky Wong
- Feb 17, 2020
- 2 min
3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
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