Creative

Franky Wong

Yello進駐杜拜！

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...

Ale Tang

Yello is 15 Years Old Today!

#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding...

Franky Wong

情侶當入樽

今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱...

Ale Tang

2023行銷趨勢：疫情這場crisis後業界何去何從？

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。（1）七大吃香產品及服務優勢不再疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...

Ale Tang

A Print Book, Old But Gold

It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...

Foris Hung

比廣告多一點點：環境廣告

一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...

Ale Tang

The Art of Creating... Nothing?

They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...

Ale Tang

What’s the Story, People from Agency?

Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY....

Ale Tang

5 Myths about Creativity, Busted

What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...