鍾意運動可以搵乜工？除咗好玩，原來做「體育agency」仲有呢啲鮮為人知嘅特色！ 「Sports Agency的工作是什麼？」 從字面去睇，大家應該估到sports agency就係「專長於『運動』的agency」，業務範疇包羅萬有，由PR、marketing、運動員經理人、創意內容及設計、社交媒體、實體／虛擬活動策劃、書籍出版，到教育及慈善相關不等。我們可能今天與某體育總會籌辦一場大賽，明天為一個運動品牌的IG構思如何「呃like」，後天則要brainstorm某企業員工運動日的運動員KOL推廣方針。簡言之，sports agency是體壇、商界與普羅大眾之間的連繫。 Sports agency之所以重要，在於它們發掘和發揮運動員和體育產業的商業價值，由此為整個體壇引入財政和資源支持，帶動整個體壇的長遠發展，同時將體育精神和拼搏熱情傳播至社會各界，讓更多人享受到運動和active lifestyle帶來的健康與正能量。 「不是運動員，但跟運動員一樣強、韌」 Sports agency常吸引既熱愛／關心體育、又對推廣和創意潮流有興趣的年輕人才，Y

今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱自己是籃球健將，誤打誤撞加入籃球社，開始了籃球員生涯；在頭兩個月無聊及艱苦的訓練中，他也一直是為了晴子小姐而堅持着。若說「愛情」是櫻木花道一開始打籃球的主要動力，相信沒有人會反對。 第二段關係，是今次電影主角宮城良田和彩子小姐。漫畫裏作者清楚地表達宮城良田十分喜歡彩子小姐，電影中這份感情來得相對含蓄，不過兩者都沒清楚交代他倆之間的關係，也沒交代彩子小姐的心意。然而，在宮城最辛苦、最迷惘的時候，就是看到彩子小姐在他手心寫下的字跡，彷彿突然打了一支像有無限能源的強心針，還由此一鼓作氣，最終成為神奈川第一控球後衛。所以說宮城良田打籃球的一大動力，是來自對彩子小姐的愛慕，或希望得到彩子小姐的重視，相信也沒人反對。 《男兒當入樽》這套漫畫，由連載到改編成電影相隔了三十多年，人氣不衰，除了

Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 + 出版李靜自傳]: shoutout.wix.com/so/daOJhPC3P NOV [桌球：傅家俊147]: shoutout.wix.com/so/90OHLM7v2 OCT [香港世界桌球大師賽2022數據]: shoutout.wix.com/so/2cOEdFjcB SEP [體育活動防疫不應一刀切 + 政府辣招趕客]: shoutout.wix.com/so/acOCEgnHe AUG [世界盃狂熱商機 + sports team如何推廣]: shoutout.wix.com/so/20O9hv032 JUL [體育活動贊助 + ESG報告]: shoutout.wix.com/so/f1O7CeDQ9 JUN [疫後公司活動策劃小貼士 + BTS 防彈少

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based listing website of best service providers and vendors in Hong Kong. Yello was selected according to the following criteria: Experience – PR agencies who have had years of experience in the industry, as this usually translates to quality of work and number of customers served. Range of Services – PR agencies with numerous services to make s

Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like how we are resuming our life on board. Run, Kongers, Run! After all the dramas, the dust so far settled for this largest marathon race in Hong Kong. The 25th Standard Chartered Hong Kong Marathon will be held on 12 FEB with the participant quota increased from 25,000 to 37,000 (as of DEC 2022). For those who’ve already registered, do keep an

It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or ROI. Okay, that's fine. We know it sounds old-fashioned, or kinda remote for a sports marketing agency to publish a book. But we just do it because, the end of the day, you do what you BELIEVE IN. Then, it's all up to luck or destiny or whatever if it gets people's attention, or 'goes viral', so to speak. Publishing the autobiography-cum-st

They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot. During the deciding frame of the first international sporting event since pandemic in Hong Kong, local favourite Marco Fu fired in the tournament’s first and only 147 run and secured his pass to the Final. The entire Hong Kong, every heart, every soul, lighted up right at that exact moment. Literally. It’s not about the maximum break – of co

With new infections mounting to 10,021 as of 5 Sep , it may sound perfectly ‘normal’ for the government to impose new measures curbing the gathering of large group of people. Will ‘one size fits all’ cancel all the sports events? Let’s take a closer look and the considerations could be more than your imagination. 中文版   You’ve heard of the news about how the short-notice 500-people cap have led to the cancellation of Tin Shui Wai 10K run, and Hong Kong Open Badminton Champions

This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World Cup in its 80-year history is such a first-timer - the first-ever World Cup to be held in northern hemisphere winter, in a Middle East country, in fully air-coned stadiums, no alcohol allowed in stadium stands, and it would be the most expensive one ever (it is reported that Qatar is going to splurge an estimated US$200bn). What is the room

Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue. However, event and game restrictions have dampened most sports teams’ sources of income. For example, sports teams mostly rely on broadcasting income, with 60% of their revenue coming from sports media rights. Because there are limited sports games broadcast over the past few years, their broadcasting income decreased. Now that restrictions are e

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the apparel sponsor for the Hong Kong Olympian teams? The global sports sponsorship market was worth an estimated 57 billion U.S. dollars in 2020 and is expected to grow to almost 90 billion U.S. dollars by 2027 . The industries responsible for generating the largest revenue within sports sponsorship include financial services, technology, and t

Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or any other online tools? The answer is simple - we cannot. We can learn all the theories, concepts, drills, tips and game rules of a sport, but you can’t say you have learnt the sport until you’ve physically grabbed the ball, racket or club to practise, to play in the game or even competition. Take golf as an example, you can learn from all

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen? Here are my 10 predictions in the post-Covid-19 sports marketing field: TV and Online viewership will gain more weight than ticket sales. Only half of the seats will be available for sales for world-class events, including the World Cup and Olympics. Higher ratio of closed door tournaments will be organised. More 3D match viewing options and

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?