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Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

Franky Wong
Apr 1, 20223 min read
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1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...

Franky Wong
Aug 11, 20201 min read
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10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

Franky Wong
Apr 29, 20201 min read
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3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

Franky Wong
Mar 24, 20202 min read
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3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

Franky Wong
Feb 18, 20202 min read
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3min read - Can Marketing People Do Sports Marketing?
What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?

Franky Wong
Jan 25, 20202 min read
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