Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 +...

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...

Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...

It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...

They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....

With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...

This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...

Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?