They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....

一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！ 廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...

With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...

This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...

Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...

It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...

Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...

They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...

Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY. But...

The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...

My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...

What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?