Owen, Messi, O’Sullivan. Of course, we expect no less from sportainment promoters in the post-pandemic time. It’s game time. But as the popularity of names rises, so do the ticket prices inflate – if not skyrocket. Lo and behold, let us provide just a little more context about why expensive tickets are so worth it, as somebody who’s been on the crew side and obviously on the fan side. It’s 2024. Life’s back, game’s back. Michael Owen and Paul Scholes World Football Masters Cu

We have to admit that our concentration span is getting shorter and shorter nowadays. In the old days, we were more than happy to spend a couple of hours watching a TV drama and wait for another week for the next episode. We were also happy to spend half a day watching a baseball or football game. But now we are more used to the fast flood of information, and everything shown on the screen should be within a minute and we can skip with fingertip. While one thing most charming

Lo and behold, the upcoming trends of advertising, marketing and promotion might not be what you’ve thought to know – we are not talking about AI, bots, cybercurrency, VR or blockchain. Rethink "Hidden" ROI: If you ask why 'waste' money in branding, look at the likes of BMW Berlin Marathon Now we’ve bitten the bullet through the post-pandemic transition. While the media is obsessed in gimmicky taglines about how innovations threaten human beings and work life, here are some r

Bloomberg Square Mile Relay is a global series which has 13 stops across different continents. 1 mile equals to 1609 metres. 10 runners exchange the baton lap after lap for 10 times. Pacing varies from 3:30/km to 8:30/km. Winner edges by split second. The Scientist To organise a race, safety is the utmost concern for any race director, which makes the route or layout design per se very scientific, requiring lots of measurement and calculations. Typical questions we have to a

In the recent exclusive interview by BBC Sport, Yello Director Django Fung shared real stories of managing sports superstars. Django Fung has the biggest names in the snooker world in this client list: Ronnie O’Sullivan, Judd Trump, Neil Robertson, and Luca Brecel. Here are three tips from him on how to be a good athlete manager: 1. “I take care them, financial, legal and personal, 24/7.” Unlike an agent that you get paid for a sponsorship or other deals, to Django a ‘mana

Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022 . Synopsis The Hong Kong Masters 2022 was held 6-9 October last year, during a time full of uncertainty and uncontrollables. Yello was the team behind the world record-breaking event. How did a 20-strong crew plan for a 9,000 audience event, in just 120 days? How did the team tackle a crisis that could have led to a plain cancellation of the event? Welcome to Yello finesse.

Whichever side you take in the debate in human augmentation, virtualisation or AI-based toolkits, it is without doubt that innovations affect how a sport is played, trained and viewed. Here are some names, Apple Fitness+ and NBA App aside, you should know even if you ain't a tech-head: 1. Zone7 - athlete performance AI solution While we all starts from skills and techniques, athletic performance every so often halts at injury. That's exactly why risk and workload management i

莊子〈內七篇．大宗師〉：庸詎知吾所謂天之非人乎？所謂人之非天乎？且有真人，而後有真知。 大宗師中的「真人」，擁有知識而不驕矜、不自滿，尋找真正極致之「道」，藏天下於天下。 這份精神，與運動員的精神不謀而合。 在體育運動逐夢途上，運動員不斷磨鍊身心，一次次突破眼前，重新認識自我，不因勝負患得患失，專注追求技術與心性合一的境界。正是如此「真人」，才經得起競賽的敲打，現實的挑戰。 「香港桌球」在國際舞台成績驕人，卻因未被列入 2026 名古屋亞運，正面臨精英項目降級危機。世界頂尖桌球手如何看「香港桌球」，香港桌球運動員和背後無數付出過的人，又有誰能堅持下去，最終成為「大宗師」？ 香港桌球總會呈獻，Yello 奕朗體育傾力製作，「香港桌球」紀錄片《大宗師》，誠邀你來觀看，一起探討香港體壇發展何去何從。 bit.ly/TheUnsungMasters

全球社交媒體Q1報告出爐，哪個social media是52個市場最愛？16-64歲消費者用社交媒體來做什麼？有哪個新APP要留意？本文帶你2分鐘讀懂你的目標客戶！ 著名研究機構Meltwater及GWI訪問逾百萬人的400頁 聯合報告 出台，總結marketer應留意以下三大social media及digital marketing走勢： 1. 全球社交媒體每天平均使用時間減少，但不影響看新聞、聽音樂、打機： 從大趨勢來看，baby boomers繼續他們的digital catch-up，而全球網民看實體報紙／網上新聞（+9min）、聽音樂（+5min）、聊天（+3min）和打遊戲（+2min）的平均使用時間亦有增長，但2023 Q1是十年來第二次出現社交媒體平均使用時長減少情況。其中，亞太區每人每天少用6min，顯示人們使用社交媒體的時長已達「飽和」高峰。 在香港，每人平均使用1h 55min，主要用途為聯絡親朋、追星、消磨時間和看新聞。 2. Whatsapp依然是大贏家： Instagram使用人數比2021 Q1增長5%至20億名用

闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ FIVB世界女排聯賽香港2023記招 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，不言而喻！今屆賽事於6月13-18日舉行（共6天），官方度身訂造多元化開鑼前後周邊活動及宣傳，為排球迷和觀眾帶來更佳體驗，過足睇波癮！簡推一下活動亮點： 中國女排奧運金牌名將惠若琪，於記招前舉行簽名會 壓軸賽事618意大利對中國： 作為新鮮熱辣的2022世界女排聯賽冠軍，意大利於上次2019香港站以2:3僅負中國。今年618晚上最後一場對戰正是冤家再聚頭，意隊能否一雪前恥？相信全球球迷都在拭目以待！ 中國女排全接觸： 中國女排的團隊精神和熱血一向國際馳名，看得觀眾如痴如醉。知道大家心意的主辦方，除了非常窩心的安排了參賽隊伍與球迷一起暢遊維港活動，還有賽馬會支持的「賽馬會社區排球計劃」，讓學生可親睹中國女排風采，由頂尖運動員向年輕一代傳承堅毅

It's not just a healthier version of your favourite pastime. We reveal the rise, types and upcoming happenings about the hottest travel trend. Can’t wait to pack and go for your first trip after the three-year travel ban? Thank you, for being part of the economic stimulus. Many countries are busy offsetting the damage the pandemic has done to the domestic economy and tourism, particularly sports tourism, is on the agenda. Tourism and sports are interrelated and complementar

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。 從剛圓滿舉辦不久的世界盃可以看到，中東國家和人們都熱愛體育，對體育文化交流和體育盛事有着強烈渴求。Yello憑藉15年紮根香港經驗，以及7年海外拓展經驗，在2023年這個疫後剛回復正常時刻，再次大膽踏出前進的腳步，放眼世界，於中東體育重鎮杜拜，成立Yello第三個據點。 我們將秉承Yello精神，繼續將體育文化旅遊提升到更廣闊層面，為Yello客戶提供一個更廣闊的平台，讓企業與品牌都能掌握國際化體育盛事的潮流及機遇，同時促進國際化的體育文化交流。 Yello! Dubai Established in 2008, Yello celebrates our 15th anniversary this year, with a big step forward: Yello Duba

#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding to the brand-new secondary palette of company colour that syncs with Yello spirit and philosophy. And now they are talking about the optical illusion of the special edition logo - so did you see a floating '1' or '5'? Yello was founded on 19 March 2008 to introduce to the sports industry project management and crisis management practices prev

鍾意運動可以搵乜工？除咗好玩，原來做「體育agency」仲有呢啲鮮為人知嘅特色！ 「Sports Agency的工作是什麼？」 從字面去睇，大家應該估到sports agency就係「專長於『運動』的agency」，業務範疇包羅萬有，由PR、marketing、運動員經理人、創意內容及設計、社交媒體、實體／虛擬活動策劃、書籍出版，到教育及慈善相關不等。我們可能今天與某體育總會籌辦一場大賽，明天為一個運動品牌的IG構思如何「呃like」，後天則要brainstorm某企業員工運動日的運動員KOL推廣方針。簡言之，sports agency是體壇、商界與普羅大眾之間的連繫。 Sports agency之所以重要，在於它們發掘和發揮運動員和體育產業的商業價值，由此為整個體壇引入財政和資源支持，帶動整個體壇的長遠發展，同時將體育精神和拼搏熱情傳播至社會各界，讓更多人享受到運動和active lifestyle帶來的健康與正能量。 「不是運動員，但跟運動員一樣強、韌」 Sports agency常吸引既熱愛／關心體育、又對推廣和創意潮流有興趣的年輕人才，Y

今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱自己是籃球健將，誤打誤撞加入籃球社，開始了籃球員生涯；在頭兩個月無聊及艱苦的訓練中，他也一直是為了晴子小姐而堅持着。若說「愛情」是櫻木花道一開始打籃球的主要動力，相信沒有人會反對。 第二段關係，是今次電影主角宮城良田和彩子小姐。漫畫裏作者清楚地表達宮城良田十分喜歡彩子小姐，電影中這份感情來得相對含蓄，不過兩者都沒清楚交代他倆之間的關係，也沒交代彩子小姐的心意。然而，在宮城最辛苦、最迷惘的時候，就是看到彩子小姐在他手心寫下的字跡，彷彿突然打了一支像有無限能源的強心針，還由此一鼓作氣，最終成為神奈川第一控球後衛。所以說宮城良田打籃球的一大動力，是來自對彩子小姐的愛慕，或希望得到彩子小姐的重視，相信也沒人反對。 《男兒當入樽》這套漫畫，由連載到改編成電影相隔了三十多年，人氣不衰，除了

Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 + 出版李靜自傳]: shoutout.wix.com/so/daOJhPC3P NOV [桌球：傅家俊147]: shoutout.wix.com/so/90OHLM7v2 OCT [香港世界桌球大師賽2022數據]: shoutout.wix.com/so/2cOEdFjcB SEP [體育活動防疫不應一刀切 + 政府辣招趕客]: shoutout.wix.com/so/acOCEgnHe AUG [世界盃狂熱商機 + sports team如何推廣]: shoutout.wix.com/so/20O9hv032 JUL [體育活動贊助 + ESG報告]: shoutout.wix.com/so/f1O7CeDQ9 JUN [疫後公司活動策劃小貼士 + BTS 防彈少

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based listing website of best service providers and vendors in Hong Kong. Yello was selected according to the following criteria: Experience – PR agencies who have had years of experience in the industry, as this usually translates to quality of work and number of customers served. Range of Services – PR agencies with numerous services to make s

Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like how we are resuming our life on board. Run, Kongers, Run! After all the dramas, the dust so far settled for this largest marathon race in Hong Kong. The 25th Standard Chartered Hong Kong Marathon will be held on 12 FEB with the participant quota increased from 25,000 to 37,000 (as of DEC 2022). For those who’ve already registered, do keep an

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司 IntoTheMinds ，七類本來受惠的 commodity 於 2023 年銷量將回落，包括電腦、電玩、書籍、電商、到府送貨服務、DIY 產品，以及家用器材（如健身、裝修、廚具等改善「家中」生活質素的用品）。這些產品及服務的需求，本因人們長時間逗留家中而衍生，現在人們「重出江湖」，加上疫情期間因恐慌購買而過量積存，新銷情自然並不樂觀。 （2）元宇宙和NFT？真正重要的是創意和人性 大家搞清 metaverse（元宇宙）和 NFT（非同質化代幣）是什麼了嗎？各大品牌如 LV 和 adidas 等率先參一腳，就連信用卡迎新禮品也有NFT，一大群連 blockchain（區塊鏈）也不太明白的消費者被迫「硬食」新概念，結果就是屢傳NFT泡沫的消息。對於針對 Gen Z 數碼一代的 marketer 來說，以

It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or ROI. Okay, that's fine. We know it sounds old-fashioned, or kinda remote for a sports marketing agency to publish a book. But we just do it because, the end of the day, you do what you BELIEVE IN. Then, it's all up to luck or destiny or whatever if it gets people's attention, or 'goes viral', so to speak. Publishing the autobiography-cum-st