#YelloMarketing

Ale Tang

Mar 18, 20231 min

Yello is 15 Years Old Today!

#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding...

Ale Tang

Oct 8, 20202 min

What’s the Story, People from Agency?

Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY....

Ale Tang

Jul 31, 20202 min

5 Myths about Creativity, Busted

What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...

Franky Wong

Mar 24, 20202 min

3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

Franky Wong

Feb 17, 20202 min

3-min read: Crisis Management on Social Media

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

Franky Wong

Jan 25, 20202 min

3min read - Can Marketing People Do Sports Marketing?

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?