#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding to the brand-new secondary palette of company colour that syncs with Yello spirit and philosophy. And now they are talking about the optical illusion of the special edition logo - so did you see a floating '1' or '5'? Yello was founded on 19 March 2008 to introduce to the sports industry project management and crisis management practices prev

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?