What’s the Story, People from Agency?
Maybe just like how I can never explain what a poet-by-nature writer does, I can’t preach enough the importance of giving every campaign a story. Okay, the term ‘story’ may sound a tad daunting; how about, gimmick, PR angle, brand ID or UX? A brilliant tagline, a theme of an event, a fun app game for the launch of a loyalty programme… whatever you envisage, is a story created by us the agency people for our client (after 46 rounds of amendments *cough*). And story here is not