#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding to the brand-new secondary palette of company colour that syncs with Yello spirit and philosophy. And now they are talking about the optical illusion of the special edition logo - so did you see a floating '1' or '5'? Yello was founded on 19 March 2008 to introduce to the sports industry project management and crisis management practices prev

Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 + 出版李靜自傳]: shoutout.wix.com/so/daOJhPC3P NOV [桌球：傅家俊147]: shoutout.wix.com/so/90OHLM7v2 OCT [香港世界桌球大師賽2022數據]: shoutout.wix.com/so/2cOEdFjcB SEP [體育活動防疫不應一刀切 + 政府辣招趕客]: shoutout.wix.com/so/acOCEgnHe AUG [世界盃狂熱商機 + sports team如何推廣]: shoutout.wix.com/so/20O9hv032 JUL [體育活動贊助 + ESG報告]: shoutout.wix.com/so/f1O7CeDQ9 JUN [疫後公司活動策劃小貼士 + BTS 防彈少

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based listing website of best service providers and vendors in Hong Kong. Yello was selected according to the following criteria: Experience – PR agencies who have had years of experience in the industry, as this usually translates to quality of work and number of customers served. Range of Services – PR agencies with numerous services to make s

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司 IntoTheMinds ，七類本來受惠的 commodity 於 2023 年銷量將回落，包括電腦、電玩、書籍、電商、到府送貨服務、DIY 產品，以及家用器材（如健身、裝修、廚具等改善「家中」生活質素的用品）。這些產品及服務的需求，本因人們長時間逗留家中而衍生，現在人們「重出江湖」，加上疫情期間因恐慌購買而過量積存，新銷情自然並不樂觀。 （2）元宇宙和NFT？真正重要的是創意和人性 大家搞清 metaverse（元宇宙）和 NFT（非同質化代幣）是什麼了嗎？各大品牌如 LV 和 adidas 等率先參一腳，就連信用卡迎新禮品也有NFT，一大群連 blockchain（區塊鏈）也不太明白的消費者被迫「硬食」新概念，結果就是屢傳NFT泡沫的消息。對於針對 Gen Z 數碼一代的 marketer 來說，以