#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding to the brand-new secondary palette of company colour that syncs with Yello spirit and philosophy. And now they are talking about the optical illusion of the special edition logo - so did you see a floating '1' or '5'? Yello was founded on 19 March 2008 to introduce to the sports industry project management and crisis management practices prev

Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY. But you know I know. Clients never care about the story. Look at those funny 'About Us' of some corporate websites. Okay, the term ‘story’ may sound a tad daunting or obscure; how about gimmick, PR angle, brand ID or UX ? A brilliant tagline, a theme for an event, a fun app game for the launch of a loyalty programme… whatever you envisage, the

What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person or a scaffolder need creativity, BTW? · Creativity is frivolous, wild talk - you know, those quirky, if not shocking, ideas, all packaged in exaggerating narratives and showy visuals. · Creativity is an innate talent - only the gifted are creative. Look, I’m not fast or on fire. I can't draw. I don’t wear a cardigan like a skirt. I'm just...

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.

What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?