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BACKGROUND

Coca-Cola Hong Kong planned to strengthen the connection of their products to running community.

SOLUTION

Yello created community running campaign, namely the We CAN Run – a belief that We All Can Run for ourselves and our city. It comprises Free City Run, Running Academy and a 10K Run as a finale. All the proceeds and donation go to charity. Yello also developed and managed social media platforms to engage participants throughout.

SCOPE

Event Management & Planning

Digital Marketing Solutions

Branding and Activation

Training Design

1/5

WE CAN RUN

with SWIRE COCA-COLA HK

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