Coca-Cola Hong Kong planned to strengthen the connection of their products to running community.
Yello created community running campaign, namely the We CAN Run – a belief that We All Can Run for ourselves and our city. It comprises Free City Run, Running Academy and a 10K Run as a finale. All the proceeds and donation go to charity. Yello also developed and managed social media platforms to engage participants throughout.
Event Management & Planning
Digital Marketing Solutions
Branding and Activation