BACKGROUND
The first of its kind in Hong Kong, this activation event consisted of bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong's Hollywood Plaza Shopping mall. The project aimed to promote road safety and proper body protection whilst at the same time giving the children an opportunity to practice a fun sport in a safe and nurturing environment.
SOLUTION
Yello as the appointed event organiser provided solutions to maximise participant experience.
SCOPE
Event Planning & Management
Logistics & Operations
Creative Development
Consumer Experience
The first of its kind in Hong Kong, bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong.
The first of its kind in Hong Kong, bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong.
The first of its kind in Hong Kong, bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong.
The first of its kind in Hong Kong, bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong.