BACKGROUND

The first of its kind in Hong Kong, this activation event consisted of bringing a life-size Strider track for the enjoyment of hundreds of children in Hong Kong's Hollywood Plaza Shopping mall. The project aimed to promote road safety and proper body protection whilst at the same time giving the children an opportunity to practice a fun sport in a safe and nurturing environment.

SOLUTION

Yello as the appointed event organiser provided solutions to maximise participant experience.

SCOPE

Event Planning & Management

Logistics & Operations

Creative Development

Consumer Experience

1/5

STRIDER FUN

at HOLLYWOOD PLAZA

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