BACKGROUND

PUMA introduced the 24-Hour Trainathon to identify the most ignited team in Asia with a combination of individual and cooperative challenges. Participants in teams of 4 worked together for 24 hours to complete bodyweight trainings, strength and endurance challenges.

SOLUTION

Yello brought an integrated solution with customized 

fitness and training design into the 24-hour event. Led by our professional certified trainers, the event was smoothly hosted with maximum safety guaranteed, without sacrificing the quality or intensity.

SCOPE

Event Planning & Management

Branding and Activation

Training Design

1/5

PUMA

24-HOUR TRAINATHON

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