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BACKGROUND
California Fitness invited tennis legend, Michael Chang, to come to Hong Kong as their honorable fitness ambassador to address the importance of fitness training for general sports, as well as to support the development of tennis in Hong Kong.
SOLUTION
Yello had effectively provided media outreach for the press event with more than 60 media coverages, including local and regional newspapers, online media and TV news. Yello team also worked with Michael in designing and leading a customized 2-day training session integrating fitness workouts into professional tennis drills for young local athletes.
SCOPE
Event Management
Event Logistics & Operations
Workshop Design
PR and Communication
Press Conference
Recruitment and Registration
Related Party Liaison
1/5
GO BEYOND
THE COURT
WITH
MICHAEL CHANG
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