BACKGROUND

California Fitness invited tennis legend, Michael Chang, to come to Hong Kong as their honorable fitness ambassador to address the importance of fitness training for general sports, as well as to support the development of tennis in Hong Kong.

SOLUTION

Yello had effectively provided media outreach for the press event with more than 60 media coverages, including local and regional newspapers, online media and TV news. Yello team also worked with Michael in designing and leading a customized 2-day training session integrating fitness workouts into professional tennis drills for young local athletes.

SCOPE

Event Management

Event Logistics & Operations 

Workshop Design

PR and Communication

Press Conference

Recruitment and Registration

Related Party Liaison

1/5

GO BEYOND

THE COURT

WITH
MICHAEL CHANG

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