BACKGROUND
Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championships, the Asian Pacific Lacrosse Tournaments and the China Ambition Friendship Games.
SOLUTION
Yello provides the event planning, promotion and PR support to maximise the Lacrosse Open's engagement among the Hong Kong sports community. Yello also helps to increase awareness for the sport through a simultaneous Family Sports Day.
SCOPE
Event Planning & Management
Event Logistics & Operations
PR & Communication
Digital Marketing Solutions
Creative Development
Consumer Experience
Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championship. Yello was the event management and PR agency for the project.
Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championship. Yello was the event management and PR agency for the project.
Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championship. Yello was the event management and PR agency for the project.
Founded in 1993 by a group of university graduates, the Hong Kong Lacrosse Open attracts teams from overseas tournaments such as the World Championship. Yello was the event management and PR agency for the project.