BACKGROUND

Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament.The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.

SOLUTION

Yello as the appointed snooker event promoter by HKBSCC provided solutions to maximise the sports awareness and create the participant experience.

SCOPE

Event Planning & Management

Logistics & Operations

PR & Communication

Advertising Planning

Digital Marketing Solutions

Branding & Activation

Sponsorship Support

Creative Development

Official Permits Liaison

Recruitment

KOL Selection & Engagement

Consumer Experience