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BACKGROUND

Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event featured 9 world's top ranked players and 2 local heroes in a 4-day live-broadcasting tournament. The organiser HKBSCC aimed to promote billiard sports and its entertainment through the event.

 

SOLUTION

Yello, appointed as the event agency by the HKBSCC, provided integrated solutions to maximise public awareness and participant experience.

SCOPE

Event Planning & Management

Logistics & Operations

Players' Services

Branding & Activation

PR & Communications

Advertising Planning

Digital Marketing Solutions

Sponsorship Support

Creative Development

Official Permits Liaison

Recruitment

KOL Selection & Engagement

Consumer Experience

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HKBSCC

HONG KONG MASTERS 2017

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