BACKGROUND
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament.The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
SOLUTION
Yello as the appointed snooker event promoter by HKBSCC provided solutions to maximise the sports awareness and create the participant experience.
SCOPE
Event Planning & Management
Logistics & Operations
PR & Communication
Advertising Planning
Digital Marketing Solutions
Branding & Activation
Sponsorship Support
Creative Development
Official Permits Liaison
Recruitment
KOL Selection & Engagement
Consumer Experience
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.