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BACKGROUND

The HKBSCC appointed Yello as the sole event agency for the HKM2022, the first-ever international sporting event since the pandemic subsided and one of the 25A celebratory events so as to (1) break the world record of having the largest audience in snooker history and (2) maximise event exposure and coverage to facilitate HKBSCC’s lobbying of “Cue Sports in Nagoya 2026” and retain the HKSI “Tier A elite sport” status of Billiard Sports.

 

SOLUTION

From ideation, strategy to execution, Yello customised all-round, through-the-line integrated solutions to redefine the standard of a sport event and transform the 4-day WST-sanctioned snooker tournament into modern sportainment.

SCOPE

Event Planning & Management

Logistics & Operations

Players' Services

Branding & Activation

PR & Communications

Advertising Planning

Digital Marketing Solutions

Sponsorship Support

Creative Development

Official Permits Liaison

Recruitment

KOL Selection & Engagement

Consumer Experience

HKBSCC

HONG KONG MASTERS 2022

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