BACKGROUND
The HKBSCC appointed Yello as the sole event agency for the HKM2022, the first-ever international sporting event since the pandemic subsided and one of the 25A celebratory events so as to (1) break the world record of having the largest audience in snooker history and (2) maximise event exposure and coverage to facilitate HKBSCC’s lobbying of “Cue Sports in Nagoya 2026” and retain the HKSI “Tier A elite sport” status of Billiard Sports.
SOLUTION
From ideation, strategy to execution, Yello customised all-round, through-the-line integrated solutions to redefine the standard of a sport event and transform the 4-day WST-sanctioned snooker tournament into modern sportainment.
SCOPE
Event Planning & Management
Logistics & Operations
Players' Services
Branding & Activation
PR & Communications
Advertising Planning
Digital Marketing Solutions
Sponsorship Support
Creative Development
Official Permits Liaison
Recruitment
KOL Selection & Engagement
Consumer Experience
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.
Hong Kong Masters 2017 is one of the major celebrating events of the 20th anniversary of HK. Being the first snooker event in Hong Kong to be sanctioned by WSL, the event brought the 9 top international ranked players and 2 local heroes for 4 days live-broadcasting tournament. The organizer HKBSCC aimed to promote the sports and its entertainment throughout the event.