BACKGROUND
The Hong Kong Masters 2022 was the first international sporting event held in Hong Kong after the pandemic subsided, and the first snooker tournament held in the Hong Kong Coliseum. After the success of the 2017 edition, the WST-sanctioned 25A event successfully broke the world record of largest audience in snooker history.
SOLUTION
Yello was appointed for two successive editions of the iconic tournament to ensure impeccable, meticulous Event, PR, Branding and Crisis Management during pandemic. The team garnered 4 awards in real-time marketing, use of social media and audience growth, and was named Best Event Team at the Marketing Events Awards 2023.
SCOPE
Event Planning & Management
Logistics & Operations
Players' Services
Branding & Activation
PR & Communications
Advertising Planning
Digital Marketing Solutions
Sponsorship Support
Creative Development
Official Permits Liaison
Recruitment
KOL Selection & Engagement
Consumer Experience
Hong Kong Masters 2022 - The first snooker tournament held in the Hong Kong Coliseum
Hong Kong Masters 2022 - The first snooker tournament held in the Hong Kong Coliseum
Hong Kong Masters 2022 - The first snooker tournament held in the Hong Kong Coliseum
Hong Kong Masters 2022 - The first snooker tournament held in the Hong Kong Coliseum