top of page
BACKGROUND

The Hong Kong Masters 2022 was the first international sporting event held in Hong Kong after the pandemic subsided, and the first snooker tournament held in the Hong Kong Coliseum. After the success of the 2017 edition, the WST-sanctioned 25A event successfully broke the world record of largest audience in snooker history.

 

SOLUTION

Yello was appointed for two successive editions of the iconic tournament to ensure impeccable, meticulous Event, PR, Branding and Crisis Management during pandemic. The team garnered 4 awards in real-time marketing, use of social media and audience growth, and was named Best Event Team at the Marketing Events Awards 2023.

SCOPE

Event Planning & Management

Logistics & Operations

Players' Services

Branding & Activation

PR & Communications

Advertising Planning

Digital Marketing Solutions

Sponsorship Support

Creative Development

Official Permits Liaison

Recruitment

KOL Selection & Engagement

Consumer Experience

HKBSCC
HONG KONG MASTERS 2017, 2022

bottom of page