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BACKGROUND

Specialised trail-running shoe brand HOKA ONE ONE sponsored the Asian Skyrunning Championship on Lantau Island and flew their world-class athletes in for the occasion.

SOLUTION

Yello assists in leveraging the event by providing consumer insights to help the brand maximise its reach through different activations, including live coverage on their Local Facebook page and PR engagement.

SCOPE

PR and Communication

Digital Marketing Solutions

Creative Development

KOL Engagement

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HOKA ONE ONE

at the ASIAN SKYRUNNING CHAMPIONSHIP

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