BACKGROUND

Konica Minolta Business Solutions (HK) Ltd holds the Konica Minolta Green Concert and a corporate team sport challenge every year since 2010. The campaign consists of 4 elements: charity, environmental-friendly, sports and music. It aims at showing concern for the society and fulfilling corporate social responsibilities.

SOLUTION

Yello provides marketing, PR and event management support to bring an innovative and unique sports challenge for the participating corporate teams, while giving back to the community through making donations to a selected local NGO. 

SCOPE

Event Planning & Management
Logistics & Operations
PR & Communications
Digital Marketing Solutions
Creative Development

 

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KONICA MINOLTA
GREEN CONCERT