BACKGROUND

Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.

SOLUTION

Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.

SCOPE

Event Management

Recruitment

Sponsorship Support

Consumer Experience

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COLUMBIA

x TRAILWALKER

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