BACKGROUND
Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.
SOLUTION
Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.
SCOPE
Event Management
Recruitment
Sponsorship Support
Consumer Experience
Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.
Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.
Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.
Every 2 weeks, rain or shine, there will be 40 enthusiastic participants to join the Go Wild Club for a trek across Hong Kong's stunning wilderness. With guidance from industry professionals, they are offered the skills and equipment necessary to complete the epic Oxfam Trailwalker.