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BACKGROUND

The "FIVB Volleyball Nations League 2018 - HK presented by China Life (Overseas)" was held successfully from May 29-31, 2018 at the Hong Kong Coliseum. Four National Teams (China, Argentina, Italy and Japan) were presenting the top notch matches during the 3 days' competitions. This event was live or broadcast in 120 countries, with over 30,000 people watched live. Also, this event was awarded with "M" Mark status by the Major Sports Events Committee (MSEC).

SOLUTION

Yello provides marketing, and PR management to maximise the event engagement with the community and ensure the messages of the event are clearly delivered while keeping it a fun event for all participants.

SCOPE

PR & Communication

FIVB VOLLEYBALL NATIONS

LEAGUE - HK

PRESENTED BY CHINA LIFE (OVERSEAS)

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