Yello Sports Marketing & PR Agency

BACKGROUND

The FIVB Volleyball Nations League Hong Kong presented by China Life (Overseas) is part of the acclaimed international tournament and an “M” Mark major sports event. The VNLHK2023 adopted a new competition format and featured 8 women’s team, namely Italy, China, Türkiye, Dominican Republic, Poland, Netherlands, Canada, and Bulgaria in the six match days held in the Hong Kong Coliseum.

SOLUTION

Yello was appointed for three successive editions of the iconic event to maximise media exposure and community engagement, and to ensure the message of event clearly delivered while enhancing sportainment for all.