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Every year, the Hong Kong International Race (HKIR) and International Jockeys Championship (IJC) will take place in a week at the end of year on a Wednesday and Sunday respectively. The HKIR is the world’s richest Group 1 turf race that draws leading horses, jockeys, trainers and owners from around the globe to join. Every year, the world's top international jockeys would be invited to compete with the local elite jockeys in Hong Kong.


Yello was appointed as the Sports Marketing Agency to promote racing as a sport and make the event become the talk of the town from the pre-heat phase, Meet-the-Jockeys Press Conference to Event Days and even the post-event phase.


PR & Communications

Athlete Liaison & Management

Media Buy Strategic Planning, Placement and Management


Hong Kong International Race & LONGINES International Jockeys’ Championship

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