BACKGROUND

Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Singapore starting from 2015.

SOLUTION

Yello provides insights and solutions to localize the running event in Singapore, bringing a unique and exclusive racing experience to each corporate runner in the heart of the financial city, while giving back to the community with the race charity donation to local NGOs.

SCOPE

Event Planning & Management

Logistics & Operations

Branding & Activitation

Official Permits Liaison

Recruitment

Sponsorship Support