BACKGROUND
Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014.
SOLUTION
Yello provides insights and solutions to localize the running event in Hong Kong, bringing a unique and exclusive racing experience to each corporate runner in the heart of the financial city, while giving back to the community with the race charity donation to local NGOs.
SCOPE
Event Planning & Management
Logistics & Operations
PR & Communication
Digital Marketing Solutions
Branding & Activation
Sponsorship Support
Official Permits Liaison
Recruitment
Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.
Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.
Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.
Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014. Yello is the event organiser for the races in Hong Kong and Singapore and managing the races in Shanghai and Tokyo.