BACKGROUND

Bloomberg Square Mile Relay is expanding its international series in Asia, and has brought the race from London to Hong Kong starting from 2014.

SOLUTION

Yello provides insights and solutions to localize the running event in Hong Kong, bringing a unique and exclusive racing experience to each corporate runner in the heart of the financial city, while giving back to the community with the race charity donation to local NGOs.

SCOPE

Event Planning & Management

Logistics & Operations

PR & Communication

Digital Marketing Solutions
Branding & Activation

Sponsorship Support

Official Permits Liaison

Recruitment

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BLOOMBERG

SQUARE MILE RELAY

HONG KONG

© 2020 ALL RIGHTS RESERVED BY YELLO GROUP

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