BACKGROUND

In order to prepare for the Standard Chartered Marathon 2018, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals to form the I Runners team and set on a regualar training schedule with the aim to "Take the Lead"!

SOLUTION

Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.

SCOPE

Event Planning & Management

Sponsorship Support

Recruitment

KOL Selection and Engagement

Consumer Experience

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BMW

I RUNNERS

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