BACKGROUND
In order to prepare for the Standard Chartered Marathon 2018, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals to form the I Runners team and set on a regualar training schedule with the aim to "Take the Lead"!
SOLUTION
Yello assists in providing consumer insights to help the brand maximise its reach through different activations, while enhancing the event engagement with a variety of partners and sponsors.
SCOPE
Event Planning & Management
Sponsorship Support
Recruitment
KOL Selection and Engagement
Consumer Experience
In order to prepare for the Standard Chartered Marathon 2017, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals.
In order to prepare for the Standard Chartered Marathon 2017, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals.
In order to prepare for the Standard Chartered Marathon 2017, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals.
In order to prepare for the Standard Chartered Marathon 2017, 100 BMW inspirational Key Opinion Leaders are paired with industry professionals.