BACKGROUND

ASICS is one of the most reputed Japanese sports brands in Hong Kong with a purpose to set the brand voice for HK to communicate with local audience and promote the brand motto “sound mind in a sound body”.

SOLUTION

Yello was selected as the PR retainer partner with ASICS for 5 consecutive years to make echoes in the local community and ensure positive feedback. Yello also helps carry out creative campaigns to extend the brand reach to the younger generation to go hand-in-hand with the brand direction.

SCOPE

PR & Communications
Creative Development
Celebrity & KOL Liaison
Event Planning & Management for Store Opening and Media Workshops

 

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ASICS
MARKETING & PR RETAINER SERVICE