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BACKGROUND

Nike Hong Kong continues to engage its consumers through experiential and interactive means. The Nike+ Training Club (N+TC) is targeted to increase women's participation in fitness.

 

SOLUTION

Yello is continuously working with Nike to expand the women's training experience in Hong Kong from its first series of complementary Nike Training Club outdoor classes to much larger scale events like NTC Week and NTC Tour.

SCOPE

Event Management

Outreach Programs

Campus Recruitment

Training Design

Consumer Experience

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NIKE+

TRAINING CLUB

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